Networking: Sales vs Marketing For Small Businesses

We are pleased to be hosting a networking event in conjunction with the Federation of Small Businesses, we’re joined by Recheda Smith, Fractional Marketing Director | CIM & CIPR Professional | Business Growth Specialist

Many small business owners are exhausted.

They're posting on social media every day, filming videos, writing blogs, creating newsletters and trying to keep up with the latest trends; yet they're still wondering where the next enquiry is coming from.

In this practical and straight-talking session, Rechenda explores one of the biggest misunderstandings in business growth: the difference between sales and marketing.

You'll learn why more content isn't always the answer, how to focus on the activities that actually generate leads, and how to build a marketing system that supports sales rather than becoming another full-time job.

Drawing on more than 20 years of experience across agency, in-house and consultancy roles, Rechenda will share real-world examples from SMEs and family-run businesses that have stopped chasing vanity metrics and started focusing on what drives revenue.

Attendees Will Learn:

• The difference between sales and marketing; and why you need both
• Why social media is only one piece of the marketing puzzle
• How to avoid content burnout as a business owner
• The marketing activities that generate the biggest return on investment
• How to build a simple lead-generation funnel
• What metrics actually matter when measuring success
• When to do marketing yourself and when to bring in support
• How to create a marketing plan that fits around running a business

Perfect For:

• Small business owners
• Managing Directors
• Family-run businesses
• Business owners who feel overwhelmed by marketing
• Anyone wondering whether their marketing is actually working

You’ll leave the session knowing:

• Simple steps to regain your ‘locus of control’ in the moment
• How to review for improvement afterwards
• How to build a resilience that will not just help you to survive but thrive from challenging moments in life and business

Imagine feeling empowered for learning and growth in life and business!

There will be time for networking and a chance to speak to us about the free support we can offer your business through one-to-ones, workshops, access to market research databases and intellectual property guidance.

About Rechenda

Rechenda is a Fractional Marketing Director and founder of Rechenda Does Marketing. She works with established SMEs and family-run businesses across Norfolk and beyond, helping them bridge the gap between marketing activity and commercial results.

With over 20 years' experience spanning in-house marketing, agency leadership and business ownership, Rechenda helps organisations develop practical marketing strategies that generate leads, improve visibility and support sustainable growth; without the cost of a full-time marketing director.

Known for her honest, no-nonsense approach, Rechenda regularly speaks on marketing strategy, lead generation, business growth and the changing role of marketing in an AI-driven world.

https://www.rechendadoesmarketing.co.uk/