NEST NEW YORK SCENTS THE GROVE FOR THE HOLIDAYS

NEST New York is partnering with The Grove to create a magical mood for its shoppers this holiday season. The leading fragrance lifestyle brand is scenting The Grove’s grand 100-foot white fir Christmas tree and surrounding area in The Park with Holiday NEST’s iconic seasonal-favorite home fragrance.

When the Christmas tree lights up for the first time with 15000 sparkling lights and 10000 decorative ornaments festive notes of pomegranate mandarin orange pine and cloves will fill the air through cutting-edge cold mist aroma diffusers powered by Scent Marketing Inc ensuring a seamless and safe diffusion of scent.

The “23rd Annual Christmas at The Grove Tree Lighting Celebration Presented by FOX 11” is set to take place on November 25th at 7pm hosted by Lance Bass featuring legendary Music Director Rickey Minor and a night full of special performances. NEST’s Holiday fragrance will remain in the air through December 27th.

NEST and Nordstrom are also teaming up to launch an exclusive pop-up experience at the retailer’s location at The Grove just steps from the Christmas tree. There shoppers can explore NEST’s complete collection including the Holiday fragrance to bring the magic of the season home.

NEST is the first-ever fragrance brand to scent The Grove’s iconic Christmas tree and surrounding area in The Park a partnership that marks the expansion of the brand’s successful holiday scenting initiatives from New York City to Los Angeles.

“We are humbled and very proud that we were invited to scent this year’s Christmas tree at The Grove in LA” says Edgar Huber Chief Executive Officer NEST New York. “We are grateful for the opportunity to further support our community and retail partners in the region by introducing more people to our iconic festive scent.”

NEST New York’s Holiday scent is the quintessential scent of the season with the Classic Candle being the #1 luxury candle sold in America.* Holiday is available in a variety of formats including candles of all sizes Reed Diffusers and Liquid Hand Soap as well as Fragrance Technology such as Wall Diffusers and refills for the NEST x Pura Smart Home Fragrance Diffuser.

Host or Publisher NEST New York