Navigating the New Wholesale Landscape I Paso Robles Region
Schedule
Thu May 21 2026 at 10:00 am to 11:00 am
UTC-07:00Location
AgWest Farm Credit | Paso Robles, CA
About this Event
The wine industry is navigating an era of unprecedented wholesale disruption. With distributor consolidation and shrinking portfolios, the "knowledge gap" in the U.S. wholesale channel has become a significant hurdle for brands and professionals alike.
In the spirit of community growth, M.Learning Academy is hosting a complimentary briefing at AgWest to share the frameworks used by C-suite operators to maintain growth in lean markets.
Who should attend?
- Owners & Executives: Looking to replace guesswork with a disciplined, systemic approach to distribution.
- Sales Directors: Seeking tools to empower their teams and professionalize their market strategy.
- Emerging Leaders: Ambitious professionals looking to sharpen their strategic skills and gain the "big picture" expertise required for their next career opportunity.
What We’re Sharing:
- The 2026 Wholesale Climate: An executive-level look at current distributor shifts and portfolio trends.
- The Fractional Blueprint: How to apply C-suite discipline to pricing and market analysis.
- The Path to Leadership: A first look at our curriculum, designed to act as a "fractional mentor" for those looking to elevate their professional standing in the industry.
Community Resources & Support:
To support the professional development of our local wine industry, all guests will receive:
- The M.Learning Growth Credit: A $250 voucher for every attendee to use toward future professional development.
- Educational Scholarship: We will award one Full Scholarship ($2,499 value) to our comprehensive "Mastering Wholesale" program to a local professional in attendance.
Where is it happening?
AgWest Farm Credit, 175 Cow Meadow Place, Paso Robles, United StatesEvent Location & Nearby Stays:
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