Natural Hair Fest Chicago Day 1 Exhibit Hall - Sponsored by Wet-N-Wavy

FOR IMMEDIATE RELEASE
Wednesday, April 17, 2024

CHICAGO, IL—Natural Hair Fest Chicago and AFROINTL Fashion Show CHI will be held on Saturday, July 13th at the Warwick Allerton Hotel Chicago, located at 701 North Michigan Avenue on the 3rd Floor in the Buckingham Ballroom, Chicago, Illinois 60611—-United States. Natural Hair Fest is a convention and celebration of natural beauty and proper regimens for hair and scalp maintenance through live product demos, look and learn classes, moderated discussions, and special guest appearances. Natural Hair Fest Chicago provides a supportive platform for those who embrace hair in its natural state, and also promotes the use of haircare and skincare regimens that contain natural, organic and vegan ingredients. Natural Hair Fest kicked-off the 2024 Tour de Naturelle’in Washington, DC in the month of Feburary, a road show that allows emerging brands to engage new customers by way of face-to-face, in-person and online connections in 24 distinct markets across the United States.

Create a Respectful and Open World for Natural Hair. This is the impetus behind the CROWN Act, the brainchild of State Senator Holly J. Mitchell of California. The CROWN Act became the first legislation passed at the state level in the United States that prohibits discrimination based on hairstyle and hair texture. This legislature protects the rights of Americans to embrace their natural hair, allowing all to wear styles such as braids, locs, twists, and knots in the workplace and public schools. The CROWN Act is now law in the state of Illinois; in addition; the states of Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, Nevada, New Jersey, New Mexico, New York, Oregon, Tennessee, Texas, Virginia, and Washington have all signed the CROWN Act into law.

Having beautiful natural hair means having a healthy scalp, too. Since 2015, Natural Hair Fest has curated experiences centered around the natural hair community. The event boasts a full day of programming on the main stage to educate consumers and members of the beauty industry through presentations explaining the history of natural haircare, the nuances of haircare products, and the associated risks involved in chemical services.

“We promote self-love, self-care, health, wellness, and healthy hair and scalp irrespective of type or textures. We want everyone to embrace their natural hair unconditionally,” says Mark David Carter, founder of Natural Hair Fest Events and show producer/director of the 2024 Tour de Naturelle’. Before we start making our rounds across the country, we’ll begin festivities in Chicago along with industry experts and some of the most amazing products. We’re creating a wonderful, immersive experience in Chitown’s Gold Coast area, along Mag Mile at the Warwick Allerton Hotel & Resorts’ downtown location.”

Certain misconceptions as it relates to natural hair are still quite common around the globe. Natural Hair Fest functions to achieve these objectives:

• Dispel misconceptions about Natural Hair;
• Support those who feel challenged when caring for corse, thicker, fuller hair;
• Help correct bad habits that lead to tangles, breakage, and hair damage;
• Offer solutions for disorders of the hair and scalp;
• Create a collaborative dialogue with industry experts on best practices and the benefits of natural hair;
• Provide an open forum for Natural Hair stylists to showcase their talents, techniques, and
  services;
• Provide a specialty store styled marketplace dedicated to the care and maintenance of healthy Natural Hair.

MarkDavid says, “All hair is good hair. We have to love our roots and our follicles! We want our guests to leave feeling beautiful and empowered. We bring experts from around the country to guide naturals and natural hair care professionals. We are in full support of those who aim to look their very best and understand the need to value their health and wellbeing. Guest with relaxed and color-treated hair can also benefit from the use of products with natural and organic ingredients. Everyone who wants to learn the proper way to care for their hair and scalp is encouraged to attend.”

Natural Hair Fest creates an open, multicultural platform where members of the general public can meet professionals, mix, and mingle. This is an in-person event, where hair braiders, barbers, locticians, hair weaving experts, product distributers, salon owners, fashion and beauty stylists, estheticians, influencers and like-minded professionals can network with each and the general public and gain valuable, long-lasting takeaways.

More than 25 vendors will exhibit at Natural Hair Fest Chicago, where guests will have an opportunity to interact with some of their favorite local small businesses and merchants from other cites abroad. Attendees can use this as an opportunity to have a face to face with the makers of newly released hair and skin care lines of product, immerse their senses with the actual items where they are able to smell, feel and look at the products in-person, and customers can discuss the latest trends in the market as it relates to the natural hair care profession. The natural hair community desires to support local entrepreneurs, find exclusive beauty products, and receive introductions to merchandise from around the country.

“Natural Hair Fest is coming to the Chicago metropolitan area and will be downtown on Saturday, July 13th. And when we get there, Frances Simmons, Inventor of the Wrap Braid Technique, and Tara Gregory, licensed Trichology Coach will be presenting to show attendees how to build a perfect stem and providing solutions to restore and maintain their edges,” says Mark David.

“We want everyone to celebrate their natural hair unconditionally. So, we host a the event in downtown Chicago, which features a marketplace of unique vendors that offers products and services that compliment natural, spiritual lifestyle choices. We will be moments away from some of best attractions Chicago has to offer."

The fun, excitement, education and networking begin Saturday, July 13th, at the WARWICK ALLERTON HOTEL CHICAGO located at 701 North Michigan Avenue in the Buckingham Ballroom on the 3rd floor. Beauty industry professionals, freelancers, students, and consumers are all invited. Support festival vendors. Find the products and solutions you’ve been looking for. Register online today.

For more information on Natural Hair Fest in Chicago visit http://www.naturalhairfest.com. To become a sponsor, advertiser, corporate exhibitor, small business vendor, fashion designer, model , peformer, spoken word artist, volunteer, Call/TEXT: 240.646.4819.

NOTES TO THE EDITOR:

MARK DAVID CARTER is the founder of NATURAL HAIR FEST EVENTS, a marketer and brand strategist. A former runway model, he is heralded as a mastermind of All Things Beauty. Mark David has been producing special events for the beauty culture since 1992. For more information, including hi-res images, product descriptions, PRESS or VIP tickets, or to schedule interviews, contact Mark David Carter at (240) 646-4819 or email: [email protected].

NATURAL HAIR FEST CHICAGO & AFROINTL FASHION SHOW CHI—CHICAGO, Saturday, July 13, 2024 | 10am-6pm and 6pm-12am w/the MIND BODY & SOUL HEALTH & WELLNESS MARKETPLACE at the WARWICK ALLERTON HOTEL 701 North Michigan Avenue in the Buckingham Ballroom on the 3rd Floor, Chicago, IL 60611.

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DISCLAIMER: Photos shared below are from a previous Natural Hair Fest event. It’s always fascinating to revisit fond memories through pictures. While the images below don’t suggest or guarantee the vendor’s presence at the upcoming event, they serve as a delightful reminder of our past experiences.

Host or Publisher AFROINTL FASHION SHOWS USA