National Cereal Festival 2026
Schedule
Sat Jun 13 2026 at 08:00 am to 12:00 pm
UTC-04:00Location
Festival Market Square | Battle Creek, MI
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🥣 The National Cereal Festival returns on June 13, 2026! 🥣🥄 If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.
📅 The Cereal Festival will take place on Saturday, June 13, 2026, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm.
🎤 Festival activities include live music, entertainment, vendors and children’s activities. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine!
🥜 This year's festival will feature a new addition: Peanut Butter Fest! Visit https://pbfest.org for more information.
🩺Guest safety is a top priority. Proper safety precautions will be in place to help prevent allergy cross-overs, ensuring a safe and enjoyable experience for all attendees.
⭐ Interested in showcasing your brand to thousands of attendees? Sign up here to become a Cereal Festival sponsor! 👉 https://docs.google.com/forms/d/1kHoHRFBfav6ffSUGX0_Ive3Q1tTTWcRP8aQhohSIMuw/edit
🛒 Vendor registration is now open! 👉 https://docs.google.com/forms/d/e/1FAIpQLScwbav-jnFGvugowH82EYtQdGrS-ABz9FK5wyCf_Fi1CVAVqg/viewform?usp=header
For any questions or additional information contact Kelly Walden at [email protected] or Kaycie Chrystan at [email protected]
Visit kelloggarena.com/cerealfest for event information and activities!
📷: Patman Droneography
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Where is it happening?
Festival Market Square, 50 Jackson St W, Battle Creek, MI 49017-3505, United StatesEvent Location & Nearby Stays:
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