Nathaniel Greenberg -- "The Long War of Ideas"

In the wake of the September 11 attacks, US officials identified the so-called battle for hearts and minds as the "second front" in the war on terror. A wave of funding flowed into public diplomacy in the Middle East, seeking to change views of the United States through Arabic-language communications--often while hiding the traces of American origins. To what extent did this vast propaganda apparatus sway Arab public opinion? Which ideas and actors shaped American public diplomacy in this period? What are the lessons for information strategy today?

This groundbreaking book tells the story of American propaganda campaigns in the Middle East after 9/11, drawing on in-depth interviews with key players and previously classified documents. Shedding light on the ideological underpinnings of American propaganda in Arabic after 9/11, The Long War of Ideas offers new insight into soft power in the twenty-first century.

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