MYP Careers - Marketing Talk @ AMBS - 22.01.25

Name: MYP Careers - Marketing Talk @ AMBS - 22.01.25
Start: 2025-01-22T18:00:00+00:00
End: 2025-01-22T20:00:00+00:00
Location: Alliance Manchester Business School

Schedule

Wed Jan 22 2025 at 06:00 pm to 08:00 pm

UTC+00:00

Location

Alliance Manchester Business School | Manchester, EN

We are excited to announce our next MYP X AMBS Careers talk! Join us on 22nd January at Alliance Manchester Business School for a talk on all things Marketing.
Managing the Customer Experience in a Digital WorldBusinesses are increasingly recognising the importance of managing the customer experience and the impact that this has on customer retention, business growth and profitability. Therefore, this short Masterclass will aim to give you an appreciation for why customer experience management is important in today’s business environment and how it can be improved. We’ll be introducing you to customer experience (CX) from the ‘sense’, ‘feel’, ‘think’, ‘do’ perspectives, looking at CX through the eyes of the customer and understanding how we can use this information to build enhanced customer experiences in a digital world.
Dawn Holmes DBA, MBA, BEng, FHEA Dawn is a Visiting Fellow in Marketing at Alliance Manchester Business School (AMBS) with a strong practitioner background. Her marketing career spans 30 years of working with several technology brands (including Brother, Hewlett-Packard and Schlumberger) and running her own strategic marketing consultancy business.With senior management roles covering Marketing Management, Insight Development & Deployment, Corporate Planning, and Business Intelligence, Dawn brings a broad range of experience to her teaching. Her passion lies in business relationships, focusing on understanding customers and enabling the creation of customer value by harnessing digital tools, particularly in Business to Business.The interactive session will provide not only thought-provoking ideas but also some practical steps organisations can take to improve the experiences of their online interactions.
At MYP we’re dedicated to helping professionals to progress in their careers. Our Careers events are an opportunity for you to learn something completely new or expand on your existing knowledge. Also including opportunities to network amongst each other, these events are sure to benefit you in the long run.

Disclaimer:
The event listed here is purely for informational purposes. All the details such as venue, date/time, artist information, etc., are subject to change.
This event is not associated with or sponsored by AllEvents, but it may be of interest to you. You can explore more such events with us at AllEvents.