Music Tech Belgium x Music Tech Netherlands present: The Future of Live

Live music remains one of the most powerful ways artists and audiences connect. In an era of constant digital access, the live experience is expected to be more meaningful, immersive, and distinctive than ever before. Audiences are looking for moments that feel authentic and shared, while artists and organisers are challenged to create experiences that resonate culturally, emotionally, and socially.

In this community event, experts from across the live music ecosystem will reflect on how live experiences are evolving, and what audiences will value in the years ahead. Together with the audience, they will explore how technological innovation can enhance creativity, accessibility, and sustainability in live music, helping the sector develop new models that strengthen long-term relevance and impact.

Programme:

• 14h00: Introduction by Lab of Tomorrow (Natalie Welleman, Community Manager at Lab of Tomorrow)
• 14h15: Keynote on innovation in the live entertainment industry (Daniel Fletcher, former Chief of Innovation at Primavera Sound, Director of Partnerships at Fever)
• 14h45: Group discussion: four live music experts will introduce current challenges in the live industry. With Birgit Ketele (COO at be•at venues), Sean Bradford (Director at ORIGIN STORIES) and Femke Blok (host, Chair of Music Tech Netherlands) . Other speakers will be announced soon.

• 15h45: Guided tour & live demo’s
• 16h30: Free drinks, offered by Tickets for Good

This event is supported by the Royal Embassy of the Netherlands in Belgium.

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Host or Publisher Music Tech Belgium