Music Marketing Hacks - A Keynote by Mirko Gläser • Rocklab, Luxembourg
Schedule
Tue, 16 Jun, 2026 at 07:00 pm
UTC+02:00Location
5, avenue du Rock'n'Roll, L-4361 Esch-sur-Alzette, Luxembourg | Esch-sur-alzette, LU
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📅 TUE 16 JUN🎟️ https://rocklab.lu/shows/music-marketing-hacks/
🇱🇺This session is for artists, musicians, managers, bookers, promoters, and everyone else in the music industry from Luxembourg and Greater Region navigating real-world constraints – and looking for smarter ways forward.
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Music Marketing Hacks – Fresh Ideas for Small Budgets A keynote by Mirko Gläser (Uncle M) for Initiative Pop
Mirko Gläser has spent over 25 years shaping careers in the European music scene – working with artists like Parkway Drive, The Gaslight Anthem, Flogging Molly, and the Donots, and earning multiple Impala Awards along the way. As founder of label Uncle M and publisher Oh Lumiere Publishing, he also runs one of Germany's most active independent music operations.
In this 45-minute keynote for Initiative Pop's Music Business Education Program, Mirko shares battle-tested strategies for artists, managers, bookers, and promoters who need to market smarter – not more expensively. Expect sharp takes on nano-influencer campaigns, genuine viral content, vintage guerrilla tactics, and why human connection is the most underrated tool in modern music marketing.
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🍻Food & Drinks
📍Rockhal
5 avenue du Rock'n'Roll
4361 Esch/Alzette
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Where is it happening?
5, avenue du Rock'n'Roll, L-4361 Esch-sur-Alzette, Luxembourg, 5 Avenue du Rock'n'Roll, L-4361 Esch-sur-Alzette, Luxembourg, Esch-sur-alzetteEvent Location & Nearby Stays:
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