Music IP Experiences & Community Connection - Artist to Artist & Cyber PR

Join us at Warner Music Group for an evening bringing together NYC’s music industry, brand partners and emerging artist community for conversations, live performance, happy hour and networking exploring how artists build community, activate music IP and create cultural moments beyond streaming.

The programming will begin with “From Buzz to Bond: Building True Fan Relationships in a Crazy World,” a high-energy Cyber PR panel focused on community building, superfans, artist connection, and sustainable careers. Designed for both developing artists and industry professionals, the discussion will offer practical insights into how artists can deepen audience relationships and build long-term momentum in today’s evolving music landscape.

Following the first panel, guests will break for a Happy Hour and networking moment before the program continues with AFA's “Bringing Music IP to Life: From Catalog to Cultural Experience,” a moderated discussion featuring leaders across music, brand partnerships, and live experiences. The conversation will unpack how artists, rights holders and companies are transforming music IP into immersive cultural moments, spanning live events, brand collaborations, experiential storytelling and community-driven platforms.

The evening will then transition into a stripped-down performance from Cassandra Kubinski, offering a real-time example of how artist storytelling, audience connection and live experience intersect. We’ll cap the evening with an industry mixer.

This event is part of New York Music Month (NYMM). NYMM is an initiative of the NYC Mayor’s Office of Media + Entertainment. Join us at Warner Music Group for an evening bringing together NYC’s music industry, brand partners, and emerging artist community for conversations, live performance, happy hour, and networking, exploring how artists build community, activate music IP, and create cultural moments beyond streaming.

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