Music Industry Monday: Strategy in the Streaming Era

MIM 129: 16th March February - Strategy in the Streaming Era with Christine Osazuwa

Music Industry Mondays (MIM) is a free weekly event series held every Monday, bringing artists, creatives, and industry professionals together with guest speakers from across the music industry. Each session explores a different area of the business - from artists and managers to labels, festivals, publishing, marketing, and beyond. Expect honest insight, practical advice, and real-world experience, followed by an open mic and open Q&A.

Christine Osazuwa is a global music strategist, data leader and founder working at the intersection of music, technology and business.

She began her journey booking shows at 15, later earning a degree in Music Business, an MBA in Marketing, and a master’s in Data Science. Her career has spanned consulting for music startups, festivals and labels, before taking on senior leadership roles including Head of Data & Insights at Universal Music Sweden and Global Marketing Director for Data & Insights at Warner Music Group, where she helped shape global artist priorities.

Christine has also served as Strategy Director at Pollen, Chief Strategy Officer at Shoobs, and UK Director of shesaid.so, supporting a global community of women and gender minorities in music.

She is the founder of Measure of Music, a global community, conference and hackathon introducing creatives to music and data. Over three years, the initiative has brought together more than 6,000 participants across 95+ countries to collaborate on data-driven music innovation.

Christine currently sits on the boards of The LIVE Association (UK), Indie Venue Week and Keychange US, continuing her mission to build a more equitable, data-informed and future-focused music industry.

Music Industry Mondays has welcomed leading organisations, companies, and creatives from across the global music industry, including:

Roundhouse, Universal Music, Ditto, Live Nation, The Great Escape, House Gospel Choir, Attention Management, 7digital, SyncVault, GUAP, Bryde, ROOKES, FUGA, Emily Phillips, PPL, Mahogany Sessions, Sony Music Publishing, Sentric Music, Tracklib, Phoenix Music International, Driift, Utopia, Ivors Academy, Youth Music and PRS Foundation to name a few.

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