Music, Art, & Fashion Sneakerball

For nearly 30 years, South Street Youth Center has been a safe space, creative hub, and second home for generations of Boston youth and now we’re bringing the city together for one unforgettable night celebrating culture, creativity, fashion, music, and community impact.

Welcome to the SSYC Sneaker Ball where formal wear meets streetwear, runway meets block party, and young creatives take center stage.

This high-energy experience will feature live music performances, fashion showcases, DJs, photography, art, video projections, creative brand activations, and youth-led storytelling in a space designed to celebrate the next generation of Boston leaders, artists, entrepreneurs, and changemakers. Guests are encouraged to come dressed in formal attire paired with their freshest sneakers for a night filled with style, culture, networking, laughter, and inspiration.

More than just an event, the Sneaker Ball is a fundraiser dedicated to keeping the doors of South Street Youth Center open and free to the public while sustaining critical youth jobs and opportunities throughout the City of Boston. Every ticket purchased directly supports life-changing programs that provide mentorship, workforce development, academic support, and creative learning opportunities for young people year-round.

YOUR SUPPORT HELPS FUND:
• The National College Tour
• The Annual Family 5K Run
• Homework Help & Academic Support
• Culinary Arts Programming
• A 6-Week Business 101 & Digital Media Internship
• Photography, Podcasting & Video Production
• Audio Engineering & Music Production Training
• Hands-on access to industry-standard creative software and equipment that prepare youth for college, careers, and entrepreneurship

Founded in 1996 in response to violence impacting the South Street Development in Jamaica Plain, SSYC has grown into a trusted community institution serving primarily youth from low-income families throughout Boston. Over the years, SSYC and The New Generation (TNG) have partnered with schools, nonprofits, hospitals, and organizations across the city to provide youth with real-world creative experiences through music videos, podcasting, fashion, filmmaking, photography, and digital media projects.

Beyond digital media, our youth act as a premier design and production house, collaborating with local businesses, non-profits, and community groups to create custom apparel for their specific events and branding needs. Our young entrepreneurs are the driving force behind the TNG brand. They manage the entire creative lifecyclefrom conceptualizing and making original graphic designs to producing the final high-quality apparel and murals.

SSYC was proudly recognized by the Boston Celtics as a “Hero Among Us” for our National College Tour and commitment to youth success. We are also proud to celebrate a 100% high school graduation rate among teens enrolled in our high school programming.

This is more than a gala.
This is more than a fashion show.
This is a celebration of 30 years of impact and an investment in the future of Boston youth.

FORMAL ATTIRE + SNEAKERS ENCOURAGED
LIVE MUSIC • FASHION • CULTURE • COMMUNITY • ART • PERFORMANCE

COME CELEBRATE THE MOVEMENT.

• 1 VIP ticket
• Social media thank-you

• Logo on event signage
• Social media mention
• Meal and drink tickets
• 2 VIP tickets
• TNG Hoodie

• Logo on all marketing
• Verbal recognition at event
• Premium activation space
• Featured on TNG + SSYC socials
• Included in recap video
• 4 VIP tickets
• Featured in event magazine
• Video interview – featured in recap video
• 4 TNG Hoodies

• Logo on all marketing
• Personalized art piece signed by TNG youth
• Verbal recognition at event
• Premium activation space
• Featured on TNG + SSYC socials
• Included in recap video
• 4 VIP tickets
• Featured in event magazine
• Video interview - featured in recap video
• 4 TNG Hoodies

• Verbal recognition at event
• Premium activation space
• Featured on TNG + SSYC socials
• Included in recap video
• 4 VIP tickets
• Featured in event magazine
• Video interview - featured in recap video
• 4 TNG Hoodies

For more info on sponsorship packages please contact: [email protected]

• (2) Meal tickets
• (2) Drink tickets
• Complimentary garage parking
• Premium seating
• TNG Gift bag
• Early Access to event and access to VIP bar

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Host or Publisher South Street Youth Center