Morning Spark: Your First Circular Business Move

This 90-minute interactive workshop is designed for organisations and individuals who want to move from good intentions to practical circular business action — without needing expert knowledge, perfect data, or a full strategy in place.

Using the “First Circular Business Move” canvas developed by Evelina Lundqvist at The Good Tribe, you’ll be guided step by step through a simple, structured process to identify one meaningful opportunity and turn it into a concrete first action.

During the session, you will:

• Clarify why circularity is important for your business right now and identify where value is currently lost
• Spot opportunities to create new value — financially, strategically, and environmentally
• Define one realistic circular action you could take
• Commit to a clear next step within 7 days

--> By the end of the workshop, you will have: A simple circular action idea tailored to your business and a test or pilot concept to generate real learning + next step you can take immediately

This workshop is ideal for:

• Micro, Small and medium-sized businesses
• Start-ups and early-stage ventures
• Teams in operations, sustainability, innovation, or leadership
• Anyone at a beginner or exploratory stage of circular economy work

You don’t need prior experience with circular economy — just curiosity and a willingness to explore.

Why this workshop: This is a hands-on, facilitated session with a mix of guided individual reflection, simple structured exercises and peer exchange. The focus is on clarity through doing, not theory. Many organisations get stuck between ambition and action — overwhelmed by complexity or waiting for the “perfect” moment to begin. This workshop is designed to make circularity feel super hands-on, accessible and actionable. Real progress starts with one well-chosen step! This is where you’ll create that step!

About

This workshop is led by Evelina Lundqvist, a sustainability and circular economy expert with over 20 years of experience supporting businesses, entrepreneurs, and organisations in driving meaningful change.

Evelina is the co-founder of The Good Tribe, where she works globally with companies, NGOs, and public actors on sustainability strategy, circular economy, and impact-driven business development. Her work combines business development with systems thinking, helping organisations translate complex sustainability challenges into practical, actionable steps.

She holds an MBA in Business Ethics and Corporate Responsibility and has co-founded several social ventures. Evelina is known for her engaging facilitation style and her ability to make sustainability feel clear and doable — also in complex or resource-constrained environments.

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