More Than Cars Launch Event

We’ve been working on something. And it’s finally ready to share with the world. It’s time to raise the bar for the automotive industry. 

From that very first livestream in 2020, we’ve told thousands of featured stories, created endless content, and gathered thousands at events for one simple reason: to shine a light on the dealers and industry partners who embody the More Than Cars mindset. 

Because we believe retail automotive should be an industry people fight to join.

A place where culture, creativity, and community come together with best practices and technology to create something bigger than a monthly financial statement.

We wouldn’t be here without you — the dealers, innovators, and leaders who believe in the mission and one another.

On October 1st, we’ll be unveiling a bold new vision and a new company structure designed to infuse the More Than Cars movement deeper into the veins of the industry.

You’re invited to see it first.

Join us live for an exclusive look into what’s next.

If you’ve been part of this journey, you already know: it’s more than cars.

Be our guest, in-person at our Syracuse NY headquarters! If there is one thing we love, it is the energy and hospitality of being together. That’s why we decided to open up our ‘home’ for our live streamed announcement. 



Join us from 12p-2p to tour our office and studios, hang out with Paul, Kyle and the team, and be a part of the livestream announcement. You’ll even get to print your own “Love People More Than You Love Cars” shirt.

(yes there will be food)

Host or Publisher ASOTU