Monetising TikTok for SMEs: Converting Views to Sales

Discover how SMEs are using TikTok to drive real revenue—not just views. In this focused 3-hour workshop, our partner, Mr Lucas Low from GEX Academy will break down the psychology behind content that triggers buying decisions, how livestreaming dramatically boosts conversion rates, and how any business can build a simple TikTok sales funnel that consistently generates leads and sales. Participants will also learn from real SME case studies and receive a practical 5-day revenue activation roadmap they can apply immediately.

This session is designed for business owners who want a quick, cost-effective way to grow their brand, attract customers, and increase sales in today’s digital landscape.

Key Learning Points:

• ​Build a Simple and Practical TikTok Sales Funnel for Any Industry or Product.
  
• Discover the Psychology behind TikTok Content that Triggers Buying Decisions and How Livestreaming Increases Conversion Rates.
  
• Implement a 5-Day Revenue Roadmap to Turn TikTok into a Business and Revenue Channel.
  
• Learn from Real-Life Case Studies of SMEs That Achieved Rapid Increases in Monthly Sales.

Info: Manager, Business Advisory,
SME Centre@SICCI

Viknesh Venga is a business advisor at the SME Centre@SICCI. With more than 10 years of experience in sales, business development, and client engagement across FMCG, industrial packaging, and construction sectors, he works with small and medium enterprises (SMEs) to help them strengthen business fundamentals and pursue sustainable growth.

Leveraging his commercial background, Viknesh provides practical advisory support in areas such as business strategy and planning, productivity improvement, digitalisation, manpower optimisation, and access to relevant government support schemes. His industry experience enables him to offer grounded, outcome-oriented guidance that aligns business goals with execution realities.

Prior to his advisory role, Viknesh held senior sales and business development positions where he drove revenue growth, managed key accounts, and delivered large-scale projects.

Info: TikTok Marketing Trainer,
GEX Academy

Lucas Low is a business strategist, livestream commerce specialist, and TikTok revenue coach who helps SMEs scale visibility, leads, and sales through modern digital platforms. With a diverse entrepreneurial background spanning regional brand consultancy in Singapore, Malaysia, and Brunei, and later as a master trainer in financial trading across Asia, Lucas brings deep expertise in market behaviour and scalable systems.

He previously built one of the region’s earliest crypto gaming guilds, managing 1,500 gamers and over USD 10M in digital assets before the industry collapse reshaped his journey. Rebuilding through TikTok, he developed a data-driven content and livestreaming approach that now generates consistent six-figure monthly GMV. Lucas has since partnered with more than 100 brands, strengthening their brand positioning and customer acquisition.

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Host or Publisher SME Centre@SICCI