Mission-Driven: Non-Profit Communications Strategy Up Close

Non-profit communications is one of the most demanding disciplines in the field, and the leaders who do it well are building movements, managing crises, and earning public trust, often with fewer resources and higher stakes than their corporate counterparts.

To help PR and communications professionals learn from the best, we invite you to join PRSA-NY on May 21 at 5:30 PM ET for Mission-Driven: Non-Profit Communications Strategy Up Close.

This panel brings together senior communications leaders from some of the country's most prominent mission-driven organizations for a candid conversation on what it takes to communicate with conviction at purpose-led institutions. Expect a discussion on values-based storytelling, high-stakes crisis response, and the strategies that separate messaging that informs from messaging that moves people to act. The lineup includes the real-life Olivia Pope herself, Rachel Noerdlinger, alongside some of the sharpest communications minds working in the nonprofit space today. Plenty of time for food, drinks, and networking included.

Panelists: 

Rachel Noerdlinger, Partner, Actum 

Chandra M. Hayslett, Chief Communications Officer, The Legal Aid Society 

Kevin Wong, Chief Communications Officer, Trevor Project 

Jessica Siegel, Head of Corporate Communications, Change.org 

Omari T. Evans, Founder & CEO, PRESSFWD (moderator)

When: 

Thursday, May 21, from 5:30–7:00 PM ET 

(panel begins promptly at 6:00 PM) 

Where: The Boys' Club of New York, 91 5th Ave, Floor 7, New York, NY 10003 

Who's invited: Open to all | PRSA-NY members: $5 | Non-profit professionals: $5 | Non-members: $25

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