MINNESOTA’S LARGEST BOATING EVENT DOCKS AT THE MINNEAPOLIS CONVENTION CENTER JANUARY 22–25

53rd Annual Minneapolis Boat Show Returns with Sales On More Than 600 New Boats the Latest Marine Innovations and Boating Fun Inviting Twin Cities Residents to Trade Snow for Sunshine and Dive Into Summer

The region’s largest and longest-running boating event is back. The 53rd annual Discover® Boating Minneapolis Boat Show in partnership with Progressive® returns to the Minneapolis Convention Center January 22-25 2026. Showcasing more than 600 boats across hundreds of top brands all under one roof the show is the best place to compare and shop exclusive deals on everything from pontoons fishing and wake boats to docks gear and the latest marine innovations. A haven for boaters and anyone drawn to life on the water the show offers a welcome Winter escape filled with hands-on education family-friendly entertainment and inspiration for every level of experience. Tickets are available at Minneapolisboatshow.com.

Whether a first-time boat buyer or looking to upgrade attendees can connect directly with the region’s leading dealers and manufacturers for expert guidance and show-only offers tailored to every lifestyle and budget.

“A huge part of what has made this show a family tradition for 53 years is the unique one-stop destination to discover all that the boating industry has to offer and what makes life on the water so special” said Darren Envall Show Manager and NMMA Vice President of Midwest Boat Shows. “There’s no other place where you can talk directly with several dealers and manufacturers from the most well-known brands secure show-only savings and plan for memories on the water. Whether you are in the market for a boat or simply curious about the boating lifestyle the Minneapolis Boat show is the place to be in January.”

Show highlights for 2026 include Fred’s Shed How-To Center with hands-on learning for new and seasoned boaters the Plants & Things Lake Lounge for lake home and cabin living inspiration an Antique and Classic Boat Display live music premium food and beverage options giveaways including a baggo tournament for a chance to win a Personal Watercraft and contests for boating gear plus a fan-favorite $5 After 5 pm admission promotion valid to enjoy on Thursday evening to celebrate opening day of the show.

WHERE: 

Minneapolis Convention Center

1301 2nd Ave S Minneapolis MN 55404

WHEN:  

·       Thursday January 22: 2 p.m. – 8 p.m. ($5 After 5 PM admission special)

·       Friday January 23: 12 p.m. – 8 p.m.

·       Saturday January 24: 10 a.m. – 8 p.m.

·       Sunday January 25: 10 a.m. – 5 p.m.

TICKETS:  

Tickets must be purchased online at Minneapolisboatshow.com.

·       Adults (13+): $13 advance / $15 on-site

·       Children (12 and under): Free

·       Senior Day (Thursday): $12 admission for guests 62+ (online only)

·       Active Military: Free with valid ID (show office Lobby D)

INFO:

For more information to purchase tickets or explore the many helpful resources on the show’s website including a Boat Finder to help attendees prepare with information on boats that will be displaying this year please visit www.minneapolisboatshow.com. For a deeper look into the show including behind the scenes content please connect on Facebook or Instagram. #MplsBoatShow

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ABOUT DISCOVER BOATING AND SPORT SHOWS  

Discover Boating boat and sport shows are owned and produced by the National Marine Manufacturers Association (NMMA) in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S. which connects the recreational boating industry with the boating consumer year-round through Discover Boating. 

Powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas Discover Boating connects boaters and future boaters with experiences resources and community to enhance their boating journey and expand the industry in the U.S. and Canada. For nearly two decades Discover Boating has led the North American recreational boating industry’s consumer outreach efforts attracting millions of people to boating and helping them get on the water and become boaters. Industry stakeholders can follow along and share Discover Boating content from DiscoverBoating.com and @DiscoverBoating on Instagram Facebook and Twitter. 

ABOUT PROGRESSIVE 

Progressive Insurance® makes it easy to understand buy and use car insurance home insurance and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com by phone at 1-800-PROGRESSIVE via the Progressive mobile app or in-person with a local agent. 

Progressive provides insurance for personal and commercial autos and trucks motorcycles boats recreational vehicles and homes; it is the second largest auto insurer in the country a leading seller of commercial auto motorcycle and boat insurance and one of the top 15 homeowners insurance carriers. 

Founded in 1937 Progressive continues its long history of offering shopping tools and services that save customers time and money like Name Your Price® Snapshot® and HomeQuote Explorer®. 

The Common Shares of The Progressive Corporation the Mayfield Village Ohio-based holding company trade publicly at NYSE: PGR. 

MEDIA CONTACT:

Heron Agency: (773) 969-5200

Noreen Heron / Gianna Fontana / Will Donaghy

[email protected]

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