MIC Marketing Lab: Live Marketing Strategy & Asset Audits

MIC members: join the Marketing Lab launch free—watch live marketing audits or put your own on the hot seat. In person or online.
About this Event

Find Out What's Working in Your Marketing — and What's Quietly Wasting Your Time

Watch startups get their marketing audited live and learn exactly what to look for in yours.

Most small business owners and startups are running a dozen marketing activities at once and can't tell which ones are working. In this live session, marketing strategist Moni Oloyede audits real businesses' marketing — goals, audience, message, content, channels, and offer — and spots the gaps in real time. You'll walk away with a clear framework to pressure-test your own marketing and a sharper sense of what to fix first.

This is the launch of the MIC Marketing Lab — a monthly, hands-on series that pairs a core marketing concept with a live audit of real work you can learn from.

THIS IS FOR YOU IF:

• You're pouring time into marketing but can't tell what's working
• You've tried a bit of everything — social, email, ads — and none of it feels like it's paying off
• You learn best by watching a framework applied to real businesses, not by sitting through slides
• You want a clear way to audit your own marketing before you spend another dollar

WHAT YOU'LL WALK AWAY WITH:

• A framework for auditing your own marketing — goals, audience, message, channels, and offer, all in plain language
• A real-world look at how a strategist spots gaps and priorities, applied to actual businesses on the call
• A sharper read on which of your activities support your goals vs. quietly waste your time
• A clear starting point for what to fix first

ABOUT THE SPEAKER — Moni Oloyede, MIC Marketing Advisor

• Founder of MO MarTech, with 10+ years in digital marketing, marketing operations, and B2B SaaS strategy
• Has driven growth for cybersecurity firms, tech startups, and software companies
• Specializes in clear brand messaging, go-to-market strategy, and demand generation for small businesses and B2B SaaS
• Known for a mix of wit and principle-based teaching that makes marketing fundamentals actually click

DETAILS:

• 📅 Tuesday, July 28, 2026 · 12:00–1:30 PM ET
• 📍 Virtual — Zoom link 24 hours prior to event
• ⏱️ 90 minutes
• 🎟️ Live workshop + Q&A · $25

Want your own marketing audited live? That's a MIC member benefit — become a member . Public seats are limited to keep the session interactive.

Disclaimer:

By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly.

Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.