Messaging That Connects

Clarify your message. Communicate with confidence. Attract the right customers.

You're proud of the business you've built, but championing it clearly and consistently online is draining and honestly feels harder than it should.

If you’ve ever:

• Struggled to put into words what makes your work different
• Felt unsure what to say on social media or your website
• Found yourself over-explaining, second-guessing, or staying quiet instead

This workshop is designed to help.

Messaging That Connects is a 60-minute, strategy-focused workshop for small business owners who want clarity and confidence in how they talk about their work without sounding salesy, generic, or forced.

This is not a social media trends class.
It’s about understanding what to say, why it matters, and how to communicate in a way that resonates with the people you want to reach.

When your messaging is clear, people understand your value faster, directly impacting your business growth.

Research shows that businesses with effective communication strategies are up to 3.5 times more likely to outperform their competitors. In everyday terms, that often means:

• Less time explaining what you do
• Fewer missed opportunities with the right clients
• More confidence showing up consistently in your marketing

This workshop is about helping you move from uncertainty to clarity, so your messaging supports your business instead of slowing it down.

• Why your messaging may not be landing even if your business is strong
• How to position your customer at the center of your message without losing your voice
• How to clarify the “why” behind your business so people understand what makes you different
• A simple, repeatable messaging framework you can use across social media, email, and promotions
  

• A clearer understanding of your core message
• A drafted message you can continue refining and reusing
• A practical framework to guide future communication decisions
• Less second-guessing when it’s time to talk about your business
  

This workshop is best suited for small business owners, creatives, and service providers who:

• Know their work has value but struggle to articulate it clearly
• Want their messaging to feel aligned, human, and intentional
• Are ready to stop guessing and start communicating with purpose

No marketing background required, just a willingness to think strategically about how you communicate.

Led by Leslie Chappell, founder of byChappell Communications, a Richmond-based communications strategist with 14 years of experience in federal government communications. I help small businesses find clarity and confidence online with focused, actionable messaging strategies that take the guesswork out of business comms. Visit my website at www.byChappell.com.

Know what’s Happening Next — before everyone else does.

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Host or Publisher byChappell Communications