Member Masterclass: Building a Philanthropic Strategy That Strengthens Your Brand
Advertisement
--Building a Philanthropic Strategy That Strengthens Your Brand--
Almost every business supports charity. Nonprofits that do good work ask for support from companies and businesses and often are rewarded with financial and other kinds of collaboration.
But how does a company or business choose charities that support their brand strategy, while aligning with the values of the owner/founder and employees of the business?
By developing your Philanthropic Brand Architecture, you will guarantee that you are doing good things for people and institutions that need you, and while doing so, those good things also support and benefit your business.
Your charitable work should be part of your business strategy. In this Masterclass, you will learn how to use the KA6 Simplified system for creating and implementing a Philanthropic Brand Architecture specific to your business and, in so doing, see your charitable work support the business side of the house.
Featured Speaker:
This Master Class will be led by Kurt Aschermann, Founder of KA6 Consulting, who has been working with nonprofits and companies for over 50 years. In that time, he has helped small, medium, and large businesses integrate their philanthropic strategy with their business strategy.
Kurt has nearly 50 years of experience as a marketing and resource development professional. Before retiring and opening his consulting firm, KA6 Consulting, he served as Chief Marketing and Development Officer for the Boys & Girls Clubs of America, where he supervised a staff that managed BGCA’s fundraising and marketing operations nationwide.
*Exclusive to Chamber Members.
Almost every business supports charity. Nonprofits that do good work ask for support from companies and businesses and often are rewarded with financial and other kinds of collaboration.
But how does a company or business choose charities that support their brand strategy, while aligning with the values of the owner/founder and employees of the business?
By developing your Philanthropic Brand Architecture, you will guarantee that you are doing good things for people and institutions that need you, and while doing so, those good things also support and benefit your business.
Your charitable work should be part of your business strategy. In this Masterclass, you will learn how to use the KA6 Simplified system for creating and implementing a Philanthropic Brand Architecture specific to your business and, in so doing, see your charitable work support the business side of the house.
Featured Speaker:
This Master Class will be led by Kurt Aschermann, Founder of KA6 Consulting, who has been working with nonprofits and companies for over 50 years. In that time, he has helped small, medium, and large businesses integrate their philanthropic strategy with their business strategy.
Kurt has nearly 50 years of experience as a marketing and resource development professional. Before retiring and opening his consulting firm, KA6 Consulting, he served as Chief Marketing and Development Officer for the Boys & Girls Clubs of America, where he supervised a staff that managed BGCA’s fundraising and marketing operations nationwide.
*Exclusive to Chamber Members.
Advertisement
Where is it happening?
19301 Winmeade Drive, Suite 210, Lansdowne, VA, United States, Virginia 20176, 19301 Winmeade Dr, Leesburg, VA 20176, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherLoudoun Chamber of Commerce
