Member Insights: Generative Engine Optimisation & Your Business

If someone asked ChatGPT who to hire in Salisbury for your service, would it recommend you?

Led by Ross Cheeseright of Wade Digital – a digital marketing professional specialising in SEO and emerging AI Search strategies – this Member Insights event will address how AI Search is reshaping visibility, trust and leads.

This session is for you…

…if you rely on inbound enquiries, want higher-quality leads, manage your own marketing, or feel unsure how AI Search affects your visibility.

You do not need technical knowledge, just a willingness to run a simple self-check and apply practical improvements.

Ideal for business owners, marketing managers, and anyone responsible for lead generation who wants practical steps, not hype.

The challenge:

AI Search is quickly becoming part of how people make decisions, from choosing service providers to comparing options.

That shift changes what visibility looks like. Gone are the days when the sole battle was climbing the Google rankings.

Now it's also about whether AI systems understand your business well enough to recommend you confidently.

How we’ll equip you to meet the challenge:

This session introduces GEO (Generative Engine Optimisation) and explains how it differs from traditional SEO, where the two overlap, and what local businesses should prioritise next.

We will cover the ‘AI recommendation test’ (does AI recommend your business – and why or why not), common gaps that prevent accurate recommendations, and a clear checklist to improve how your business appears across the web.

You will leave with an understanding of how to do a simple self-audit you can run on your own business, plus a 30-day action plan covering content, credibility signals, reviews, structured information, and visibility across trusted sources

Wade Digital are also kindly offering a free GEO audit for the attendees.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Salisbury District Chamber of Commerce & Industry