Melanin Masterclass: Digital Marketing Mastery with Aaron Fairweather

Melanin Markets has become a vibrant beacon in the city, transforming spaces into dynamic celebrations of Black businesses and entrepreneurs. We're excited to take our mission further with the first of our exclusive masterclasses, supported by Hatch MCR. These are designed specifically to platform Black business owners and entrepreneurs— to pass on experience, wisdom and advise - open to everyone from all communities who seek to learn, be inspired and grow their ventures. Prepare to gain invaluable insights, and expand your network with us!

Sunday 20th October 2024 | 11-2pm | HOME Mcr

Dive into the digital realm with Aaron Fairweather, a distinguished talent manager in entertainment and culture, known for his exceptional ability to build strong relationships and drive brand awareness globally.

About Aaron:

Aaron has collaborated with iconic brands like Red Bull, YouTube, Meta, Nike, New Balance, The North Face, and Stussy, and has been instrumental in high-profile projects such as YouTube Legacy and Nike x Skepta’s first Air Max. Specialising in talent management, culture and retail marketing, and digital branding, Aaron excels in creating impactful brand activations and engaging presentations. Currently a Culture Marketing - Music & Artist Specialist, he is dedicated to fostering thriving cultural spaces. In this masterclass, Aaron will guide you through the essential digital marketing strategies needed to boost your business's online presence, engage your audience, and drive significant growth. Visit his website here.

Who is this Masterclass for?

This is open to everyone from all communities regardless if you have a business, project or in ideation mode. However, it is best suited for those who are ready to tweak and implement the marketing tips gained, into their current pursuits.

It will be a mixture of listening, Q&A and short bursts of group conversation

All you need is a pen and notebook, or laptop if you prefer (there will be wifi on site)

Refreshments will be provided.

What You Will Learn:

• Digital Marketing Strategies
• Audience Engagement
• Brand Awareness
• Top Brand Insights
• Actionable Tips

Schedule:

11am - Arrival

11.15am - Intro

11.30am - First section

12.15pm - Break

12.30pm - Second section

1.30pm - Q&A time

The Venue:

HOME Mcr is located close to Manchester City Centre, with parking and transport close by and is a completely accessible venue. Visit their website for more details - https://homemcr.org/visit

This Masterclass is the second one in the series. The first one takes place on September 21st and is hosted by Tanya Weekes and Tam Monet.

Host or Publisher Melanin Markets Manchester