Meat Marketing & Pricing Workshop Series for Meat Handlers-Asheboro

On March 20th NC Choices, in collaboration with our colleagues at Cornell University, will offer a series of workshops designed for local meat producers interested in advancing their direct marketing strategies from gate to plate. Our team will cover assessing livestock for finish, the economics of value-added processing options, strategies to deepen working relationships with processors, as well as some new features and a new directory tool being added to our MeatSuite.com resources! Sessions will also include ways that producers can develop their pricing strategies to maximize their profits when marketing local meats directly to consumers. Pre-registration is required since meals are included. Cost of registration is $20. We look forward to seeing you there!

Speaker Bios:

Matt LeRoux- Marketing Specialist at NC Choices & Cornell University

Matt has over 20 years’ experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price Calculator.

Sarah Blacklin- NC Cooperative Extension Program Director at NC Choices.

Since 2003, Sarah has helped small NC farmers maximize direct and wholesale marketing efforts to enhance profitability. Sarah’s work has gained attention on the local and national level.

Lee Menius- Technical Specialist at NC Choices

Throughout his career, his work has focused on educational projects and working with producers to develop effective pasture-based systems.

Piedmont Custom Meats Tour (optional): 2:00-3:00pm

Presentation 3:00-5:00pm

Dinner provided 5:00-6:00pm

Location: Piedmont Custom Meats 430 State Hwy 49, Asheboro, NC

Contact: Adam Lawing for more questions. [email protected] or 336-318-6012

Host or Publisher N.C. Cooperative Extension, Randolph County