MBA Workshop: Build Business Value Through Strategic Branding

Name: MBA Workshop: Build Business Value Through Strategic Branding
Start: 2025-04-22T09:00:00-07:00
End: 2025-04-22T12:00:00-07:00
Location: Rice Fergus Miller, Inc.

Schedule

Tue Apr 22 2025 at 09:00 am to 12:00 pm

UTC-07:00

Location

Rice Fergus Miller, Inc. | Bremerton, WA

Join Matchstick Lab to learn how to share your business’ impact with confidence, clarity, and consistency.
About this Event

In Kitsap County, micro businesses represent the backbone of our local economy, yet 40% struggle to survive their first three years.

Research shows that businesses with consistent, professional branding see 23% higher revenue growth and are 35% more likely to survive beyond five years. Despite this clear connection between branding and business success, many micro business owners lack access to professional brand development knowledge and tools.

This workshop bridges a critical gap in business education and tools that are typically accessible only to larger businesses with significant marketing budgets.
You'll leave with strategic branding knowledge that will help you:

strengthen your market position
increase your revenue potential
and enhance your ability to create sustainable jobs within our community!

Ingrid Obee, Big Invisible

Ingrid Obee is a strategic brand development expert with over 20 years of experience transforming small businesses into industry disruptors while also leading projects for global brands including Microsoft, Lindt Chocolates, New Balance, and Best Buy. Her journey began with Inksquid Studios (est. 2012), where she specialized in graphic design and visual identity creation after her time as a graphic designer at Microsoft. As her understanding of effective branding evolved, she founded Big Invisible (est. 2019) with a mission to help businesses create genuine trust with their customers.
Today, guided by the philosophy that 'Trust Is Made,' Ingrid focuses on building cohesive brand experiences that foster authentic connections between businesses and their customers. Her approach begins with strategic positioning and extends through intentional design, strategic brand architecture, and meaningful engagement strategies that consistently build trust. At Big Invisible, they make brands people trust by developing comprehensive strategies that help businesses not only look distinctive but also communicate with integrity and connect more effectively in their markets.

Matchstick Lab is dedicated to making Kitsap the go-to place to launch and grow businesses that benefit the region and bring value to the world. By partnering with regional, national, and international sponsors, Matchstick Lab delivers education, investment, and storytelling resources that ignite the full potential of startup and business development in Kitsap, and celebrate our distinct heritage, resources, and talents.

Thanks to fiscal sponsorship through the Kitsap Community Foundation, Matchstick Lab operates as a 501(c)(3), ensuring accessibility and support for startups, small businesses, and social enterprises. Learn more at matchsticklab.co.

Thank you to our funders and partners:

Executed by Matchstick Lab, the 2025 Micro Business Accelerator is generously funded by the Kitsap Economic Development Alliance (KEDA) with funding provided by the Washington State Microenterprise Association (WSMA), thanks to a grant made by the Washington State Department of Commerce.