Maximising Video in Social Media

Learn cool tricks to boost your social media game using videos at our in-person Maximising Video event!
About this Event

Does the Thought of Creating Video Content Still Feel Overwhelming?

You’re not alone.

Most businesses know video is important…

But many still:

• Don’t know what to film
• Overthink the process
• Feel uncomfortable on camera
• Assume they need expensive equipment
• Or simply never get started

The reality?

👉 Video doesn’t need to be perfect.
👉 It needs to feel real, useful and consistent.

And when used properly, video can dramatically improve:

• Visibility
• Engagement
• Reach
• Trust
• And ultimately… enquiries.

🚀 What This Workshop Will Help You Do

This is a practical, hands-on workshop designed to help businesses:

✅ Understand what types of video actually work on social media
✅ Feel more confident creating content
✅ Learn simple ways to film using a phone
✅ Create videos people will actually watch
✅ Use video across Facebook, Instagram, Threads and more

This is not a technical filming course.

It’s a practical business-focused workshop designed to help you use video more effectively as part of your social media strategy.

🎯 What We’ll Cover
📱 Why Video Matters More Than Ever

• How social platforms are prioritising video
• Why video builds familiarity and trust faster
• What businesses are getting wrong

🎥 What Types of Video Actually Work

• Talking to camera
• Behind the scenes
• Day-to-day content
• Educational videos
• Reels & short-form video

📐 Simple Video Structure

Learn how to structure videos clearly using:

• Hooks
• Context
• Value
• Calls to action

So people keep watching.

📲 Filming on Your Phone (Without Overthinking It)

• Camera confidence
• Lighting basics
• Audio tips
• Positioning & framing
• Keeping videos natural and human

✂️ Keeping Content Simple

• You do NOT need expensive equipment
• You do NOT need to be a professional presenter
• You do NOT need highly edited content

👉 Simplicity often performs better.

🔄 Repurposing Content

How to turn:

• One idea
• One video
• One topic

Into multiple pieces of content across different platforms.

🛠 Practical Exercises

This is a practical workshop.

You’ll be encouraged to:

• Plan video ideas
• Structure short-form content
• Record simple clips
• Build confidence during the session

👤 Delivered by Mark Northall

Mark Northall is a Midlands-based Social Media & Business Development Specialist working with SMEs across the region.

Through MarkNorthall.com, Mark helps businesses improve visibility, engagement and enquiries through practical, real-world social media strategies.

This workshop focuses on:

• Practical implementation
• Simplicity
• Confidence
• Real business outcomes

No fluff.
No jargon.
No overcomplication.

Includes:

• Practical workshop delivery
• Interactive exercises
• Networking opportunities
• Brunch & refreshments break

🎟 Who Should Attend?

✔ Business owners
✔ SMEs
✔ Marketing teams
✔ Anyone wanting more confidence using video
✔ Businesses wanting greater visibility online

⚠ Limited Places Available

This is an interactive workshop designed to give attendees practical support and confidence.

Spaces are intentionally limited to ensure everyone gets value from the session.

You do not need to become a videographer.

You simply need to become more visible.

And video is one of the fastest ways to do it.

🎟 Reserve Your Place Today