Maximise Your Impact Using Market Research - Morpeth

Market research - or data about customers’ needs and preferences, and how this influences your industry - is essential to all aspects of successful business development. Unfortunately, gathering and accessing this research can be difficult and expensive.

Luckily, BIPC North East offers local businesses the opportunity to access market research data for free using a variety of industry-leading databases, including Mintel, IBISWorld, GrantFinder, Local Data Company, and Cobra.

In this event, you will learn how to utilise market research to help plan or elevate your business. Suitable for established businesses, and those in the early planning stages.

• Expert talks will demystify market research. In this practical session, we've teamed up with Market Research Expert, Natasha McDonough. Learn how market research is gathered, what it means, and how it can help your business
• Learn about the free databases you can use in your local libraries. The BIPC team wil be on hand to demonstrate some of the free databases on offer to you.
• Sign up for market research sessions, so you can get the data you need! These can be either online or in-person, at your convenience.

MMC Research and Marketing was founded in 2015 and has become a highly reputable market research and strategic marketing agency and one that is known for high quality, transforming work.

As researchers, we don’t like to make assumptions, but we suspect that you find yourself here because you have a question that you need answering and you’re not sure where to start. That’s where Natasha can help.

Prior to starting MMC Research & Marketing, Natasha created marketing strategies supported by research and insights for all types of businesses and sectors; from fast-growing scale-up software companies through to global manufacturers and public sector organisations.

She has a career spanning over 25 years, having lived and worked on three different continents including the US, Australia and the UK. This vast experience has provided her with the ability to see the bigger picture when it comes to planning what is the most effective route to market and ultimately how research can underpin growth.

If you want to identify the motivating factors that drive your audience to purchase, gauge the size of your potential market, or develop a deeper understanding of your existing customer base and their satisfaction levels, Natasha can provide advice and guidance on areas to consider, common pitfalls to avoid, and the most appropriate research methodology to use.

Host or Publisher Business & IP Centre Newcastle