Matt Hunter -- "Tough Enough"

Some of today’s most successful companies are also infamous for their domineering leaders and toxic working environments. But you don’t have to compromise yourself or your people to drive your team to greatness. In Tough Enough, leadership coaches John Baird and Matt Hunter argue that building a high-performing team requires a new form of toughness—not based on bullying and bravado, but rather pushing for exceptional results in a way that is firm, fair, and respectful.

Drawing on decades of coaching top CEOs, elite founders, and ambitious leaders, Baird and Hunter break down seven specific habits that define the strongest, most effective leaders, from being clear about the company culture to strategically unleashing emotional thunder. With real-world stories, timeless principles, and scientific insight, Tough Enough is the practical playbook for building the next generation of great companies.

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