Mastering Small Business Marketing: From Foundations to Lead Generation

Are you struggling to effectively market your small business? Join us for Mastering Small Business Marketing: From Foundations to Lead Generation, an interactive lunch-and-learn session designed to tackle key marketing challenges and provide hands-on experience in a dynamic environment. This session is packed with practical solutions, from building a strong marketing foundation to crafting a winning content strategy and generating leads that convert into loyal customers.

• Understand the core foundations of marketing and how to align your purpose with your business strategy.
• Master the marketing funnel from awareness to nurturing long-term customer relationships.
• Develop an actionable content strategy that resonates with your target audience.
• Learn effective lead generation techniques that turn prospects into paying customers.
• Assess your social media presence through a guided audit and identify areas for improvement.

• Discover your business's "why" and set SMART/SHAPING goals to stay focused.
• Master the marketing funnel by guiding customers through awareness, engagement, and conversion, while nurturing long-term loyalty.
• Develop a content strategy with a calendar, viral hooks, and repurposed content for maximum efficiency.
• Create lead generation ads that convert and build strong customer relationships.
• Conduct a social media audit and perform a SWOT analysis to identify strengths and opportunities in your marketing efforts.

Chante Douglas is a seasoned marketing expert with over 15 years of experience, specializing in helping small businesses succeed. Chante has worked with top advertising agencies, PR firms, and Fortune 500 companies, delivering marketing strategies that align with overall business goals. She holds a BA in Marketing and a Digital Marketing Certification, blending traditional and digital techniques to create powerful campaigns.

Chante's passion is empowering small business owners to focus on what they do best—running their business—without the stress of marketing. Her mission is to equip entrepreneurs with the tools and strategies they need to shine in competitive markets and grow their businesses.

Host or Publisher Howard County Economic Development Authority