Mastering Paid Social Media Ads

Once you've mastered the art of organic social-media marketing, you might be curious to learn how paid ads could make a difference.

• Is your organic social media content getting lost in the noise?
• Ready to ditch the "boost post" blues?
• Scared of wasting money on social-media ads that go nowhere?

In this interactive workshop and live demo, you'll discover how paid social-media campaigns (paid ads for short) can broaden your reach, increase engagement, and improve sales performance.

Using Meta Ad Manager as the basis for this interactive workshop (once you've mastered Meta, other social-media ad platforms are a breeze), you'll be introduced to:

• Ad campaign objectives and budget: Learn why they matter and which could be the most effective for your business.
• Targeting the right people: Explore different approaches to targeting with custom audiences, lookalike audiences, and retargeting.
• Ad creativity: Learn how to use different formats, high-quality visuals, compelling ad copy and calls-to-action to create an eye-catching and effective campaign.
• Enhancing performance: Understand how to combine organic and paid social-media marketing to maximise impact, and what tools to use to track performance.
• Expert guidance & Q&A: Get your questions answered in a supportive environment and explore best practices in 2025.

Whether you're looking to reignite your social-media presence, drive more traffic to your website, or reach new audiences, this workshop provides you with the tools and knowledge to make it happen. No prior experience with paid ads is needed.

Date: Tuesday 3 Feb

Time; 10am - 1pm

Venue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ

Please only sign up to one of our events if you are definitely planning to attend. Spaces are limited and we want to make sure the businesses that really want this support get it.

If you can’t make an event, it’s no problem as long as you let us know before the workshop. If you sign-up and don’t attend an event, we will contact you afterwards to check in. If this happens more than once, it will jeopardise your ability to sign up to future events.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Business Sheffield