Mastering Local Influence Through Social Media in 2025

In today’s competitive real estate market, having a strong online presence is no longer optional—it’s essential. This presentation is designed to empower real estate professionals to harness the power of social media to build influence, generate leads, and establish themselves as trusted experts in their local markets.

Objectives:

• Understand the importance of local influence in the real estate industry.
• Learn strategies to leverage social media for targeted, community-focused marketing.
• Master content creation techniques that resonate with local audiences.
• Develop a personalized social media strategy to enhance local visibility and engagement.
  

By mastering social media, realtors can go beyond just selling homes—they can build lasting relationships, become trusted community figures, and gain a competitive edge in their local markets. This presentation will equip you with the tools and strategies needed to establish and grow your influence through social media.

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What some past attendees had to say...

"Karen is a fabulous trainer! I was skeptical to merge myself into the world of social media, but I am thankful I did as I was clueless of many aspects of social media. Karen helped me a lot, she knows what she does and answers all your questions.. I needed it more than I thought!!!! Don't doubt it and take the leap of faith! You won't be disappointed. Thank you Karen for all your help!" Sivlia S. Re/Max

"Karen's training was an excellent investment,. Her expertise was relevant to our industry, and niche brand development strategy within real estate. We unconditionally recommend her with 5 Stars." David B, Real Estate Broker

"I attended a class Karen Liz Albert taught - and it is the best! best! Social Media class I have ever attended - Outstanding!! I learned so much and plan on using it all!!!"Sherry B. Realtor

"I have attended so many trainings as I learn to run our team's social media pages. Karen's Social Media Hacks Webinar was the best training I have attended thus far! Very practical and concise information that we can start implementing today. Can't wait to start using her hacks and watching our business grow! Thanks! " Shannon Blackard

ABOUT YOUR SPEAKER: KAREN LIZ ALBERT:

Karen Liz Albert is the founder of Behind Your Curtain, a social media marketing agency, and has over 20+ years of marketing experience providing impactful consulting and digital marketing services to hundreds of business owners.

She is also an established public speaker and has conducted impactful social media presentations to thousands of real estate professionals, authors, business owners, non-profit organizations, and professional membership committees throughout the Country.

ABOUT YOUR HOSTS:

Jacalyn Forleo, Senior Mortgage Loan Originator with Zenith Home Loans, has been in the mortgage industry since 2007. Her work focuses on providing straightforward, reliable mortgage services, from purchase loans to refinancing options, all backed by a pre-approval and closing cost guarantee. She takes great pride in making the mortgage process clear and accessible, helping people understand the ins and outs of home buying, credit, and monthly payments—especially when myths like needing 20% down or having perfect credit hold people back. She finds it incredibly rewarding to show clients the way to their financial goals, whether they’re buying their first home or consolidating debt for a brighter future.

Host or Publisher Karen Liz Albert