Mastering Local Influence Through Social Media in 2025

In today’s competitive real estate market, having a strong online presence is no longer optional—it’s essential. This presentation is designed to empower real estate professionals to harness the power of social media to build influence, generate leads, and establish themselves as trusted experts in their local markets.

Objectives:

• Understand the importance of local influence in the real estate industry.
• Learn strategies to leverage social media for targeted, community-focused marketing.
• Master content creation techniques that resonate with local audiences.
• Develop a personalized social media strategy to enhance local visibility and engagement.
  

By mastering social media, realtors can go beyond just selling homes—they can build lasting relationships, become trusted community figures, and gain a competitive edge in their local markets. This presentation will equip you with the tools and strategies needed to establish and grow your influence through social media.

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What some past attendees had to say...

"Karen is a fabulous trainer! I was skeptical to merge myself into the world of social media, but I am thankful I did as I was clueless of many aspects of social media. Karen helped me a lot, she knows what she does and answers all your questions.. I needed it more than I thought!!!! Don't doubt it and take the leap of faith! You won't be disappointed. Thank you Karen for all your help!" Sivlia S. Re/Max

"Karen's training was an excellent investment,. Her expertise was relevant to our industry, and niche brand development strategy within real estate. We unconditionally recommend her with 5 Stars." David B, Real Estate Broker

"I attended a class Karen Liz Albert taught - and it is the best! best! Social Media class I have ever attended - Outstanding!! I learned so much and plan on using it all!!!"Sherry B. Realtor

"I have attended so many trainings as I learn to run our team's social media pages. Karen's Social Media Hacks Webinar was the best training I have attended thus far! Very practical and concise information that we can start implementing today. Can't wait to start using her hacks and watching our business grow! Thanks! " Shannon Blackard

ABOUT YOUR SPEAKER: KAREN LIZ ALBERT:

Karen Liz Albert is the founder of Behind Your Curtain, a social media marketing agency, and has over 20+ years of marketing experience providing impactful consulting and digital marketing services to hundreds of business owners.

She is also an established public speaker and has conducted impactful social media presentations to thousands of real estate professionals, authors, business owners, non-profit organizations, and professional membership committees throughout the Country.

ABOUT YOUR HOSTS:

, a second-generation Colorado native, grew up immersed in the construction industry under the guidance of his father, a custom home builder. His formative years were spent traveling across five states, assisting in building homes, which instilled in him a strong work ethic and a deep understanding of the housing market.

Throughout his career, Reiber has primarily been driven by financial success, but as he matured, he began questioning the lasting impact of his endeavors. Reflecting on his childhood experiences and witnessing the joy of families owning homes, he recognized an opportunity to make a meaningful difference in people's lives by helping them achieve homeownership. Joining Zenith Mortgage, Reiber found alignment with the company's core values and commitment to clients and employees, a departure from his previous experiences in the mortgage industry where customer education and long-term relationships were lacking. Determined to go beyond mere transactions, Reiber aspires to build lasting connections with his clients, adding value to their lives beyond the initial home purchase, a philosophy deeply rooted in his journey and values.

with Canyon Title. Canyon Title provides the most professional, informative, loyal and dedicated service in the industry. The best interests of our clients will always come first and we will place the clients’ concerns ahead of our own in each and every transaction, as we are dedicated to the development of long-term client relationships!

Host or Publisher Karen Liz Albert