Master Your Pricing to Unlock Growth

You’ll learn how to build a pricing approach that reflects your value, accelerates revenue, and helps you grow without relying on discounts
About this Event

IN PERSON/ONLINE

Session Description
An actionable, no-fluff masterclass for early-stage founders who want to stop guessing and start pricing with confidence. You’ll learn how to build a pricing approach that reflects your value, accelerates revenue, and helps you grow without relying on discounts or gut feel.
What We’ll Cover

• Why pricing is the fastest and most underused lever for margin and growth
• 8 practical pricing strategies for an AI enabled world
• How to uncover what customers truly value (and translate that into price)
• Simple behavioural nudges that make your pricing clearer, fairer, and more compelling

BiosJenny Millar is a pricing specialist, author and CEO of Untapped Pricing. She has spent 20 years helping growth-stage businesses turn pricing into an active lever for revenue, margin and stronger customer relationships. A former eBay leader, she has run major pricing transformations across Europe and now advises VC and PE-backed teams globally on behavioural pricing. Jenny teaches at the London School of Economics and is co-author of The Pricing Sprint (Bloomsbury, May 2026).Phuong Nguyen brings deep commercial and monetisation expertise from senior roles at Meta, where he served as Product Marketing Director for Commerce & Monetisation, and at eBay as General Manager of Ads EMEA. As the coach for the 121s that follow the masterclass, he'll help you sharpen how you define, deliver, and communicate value, bridging strategy and execution to unlock early-stage growth.