Master Mondays

Master Mondays is a series of workshops that will help wine industry professionals hone their skills and enhance their sales.
About this Event

Cork Stories: Public Speaking and Presence for Wine Professionals (08/03/2026) by Kelley Miller 6:00 pm - 7:30 pm

Participants will learn to speak in front of an audience with clarity and authenticity. Public speaking workshops for the wine industry focus primarily on the art of telling a great story to make the people behind a brand memorable. Workshops feature opportunities to practice and play in a supportive, low-stakes environment. Every activity is rooted in a mindset of abundance; each person has a unique voice that helps us connect and broaden our perspective.

Enhancing the Sales Pitch: Effective Selling Techniques for Winery Sales Associates (08/17/2026) by Sharon Woschitz 6:00 pm - 7:30 pm

This course is designed with winery tasting room educators in mind and focuses on enhancing upselling methods and sales pitch delivery. It is designed to refine the approach of winery tasting room associates, helping them craft compelling and personalized sales pitches that resonate with guests. As wineries increasingly rely on direct-to-consumer sales, tasting room associates play a critical role in revenue generation and brand loyalty. This course provides structured sales training tailored specifically to the wine industry, filling a gap between traditional hospitality education and the specialized needs of winery operations.

Social Media for Wine Professionals (09/14/2026) by Monika Bielka-Vescovi

Explore how wineries, wine brands, retailers, restaurants and educators can use social media to build authentic connections, strengthen their brand, and grow their audience. Participants will learn platform-specific strategies, create engaging content, understand current algorithms and analytics, and develop practical social media campaigns tailored to the wine industry. The course combines marketing fundamentals with real-world wine business examples, providing actionable skills that can be applied immediately.

08/03 Agenda

🕑: 06:00 PM - 07:30 PM
Cork Stories
Host: Kelley Miller

Info:  Public Speaking and Presence for Wine Professionals

08/17 Agenda

🕑: 06:00 PM - 07:30 PM
Enhancing the Sales Pitch
Host: Sharon Woschitz

Info: Effective Selling Techniques for Winery Sales Associates

09/14 Agenda

🕑: 06:00 PM - 07:30 PM
Social Media for Wine Professionals
Host: Monika Bielka-Vescovi

Info: Marketing fundamentals for industry professionals.