Master Class: Digital Branding and Content Innovation for Startups

Event Overview

presents a workshop on that is designed to empower entrepreneurs and startup founders with the tools and strategies needed to build a compelling digital brand presence. This event will cover the essential aspects of branding and content creation, tailored specifically for the unique challenges faced by startups. Attendees will learn how to leverage digital platforms, create consistent and engaging content, and position their brand effectively in a crowded marketplace. Through a combination of expert insights, practical exercises, and interactive sessions, participants will gain the knowledge and skills to establish a strong brand identity, attract and retain customers, and ensure long-term business growth.

Learning Objectives:

• Learn the key principles of digital branding and how to apply them to create a strong, recognizable brand identity that resonates with your target audience.
• Explore the latest digital tools and platforms that can enhance your branding efforts, streamline content creation, and amplify your brand's online presence.
• Discover strategies for creating innovative, engaging content that differentiates your brand in the marketplace and drives customer loyalty.
• Gain insights into effective market positioning strategies that help your startup stand out from competitors and connect with your audience on a deeper level.
• Learn how to integrate branding and content strategies that not only attract customers but also foster long-term growth and sustainability for your startup.

Meet the Trainer

Fahad is a visionary leader and a passionate entrepreneur who founded Broomstick, a content strategy and execution agency that serves clients across the Middle East, South Asia, and the United States. He has a proven track record of delivering innovative and impactful solutions that drive brand engagement, customer loyalty, and business growth.

Meet the Facilitator

As a strategic brand and product leader, Dione specialize in blending digital transformation with core marketing fundamentals to drive brand revitalization and market penetration. Her career spans significant roles across consumer goods, fem tech, and executive search industries, where she has transformed market strategies for notable companies such as Colgate Palmolive, National Foods, and August Leadership.

Host or Publisher Canada Startup Association