Master AI Applications Workshop to Overcome Sales and Marketing Challenges

SPARK AI is a 2-day fully funded, hands-on workshop designed to help established Salford-based businesses overcome their biggest sales and marketing challenges using AI. From improving lead quality, accelerating campaign performance to increasing sales, this programme gives you the tools and support to make AI work for your business.

AI isn’t just for tech giants—it’s a game-changer for businesses of all sizes. SPARK AI helps you identify where AI can deliver real impact in your sales and marketing operations, then implement solutions tailored to your goals.

Work with specialists to diagnose your top challenges, audit your tools, and design AI use cases that drive measurable results. You’ll leave with:

• A clear roadmap for AI integration
• A prioritised list of pilots with KPIs
• Practical playbooks and prompts for campaigns and sales motions

Selected businesses receive expert support to deploy AI tools and deliver quick wins—within 30 days. We’ll help you integrate, test, and optimise solutions that improve conversion, reduce costs, and boost ROI.

• Practical insights into AI applications for sales and marketing
• A tailored roadmap and implementation plan
• Expert guidance to validate and scale your AI solution
• Access to a network of innovators and mentors

We’re looking for 12 established businesses in Salford ready to lead with AI. If you want to future-proof your sales and marketing strategy, unlock new opportunities, and see results fast, this programme is for you. Each business will need to be represented by 2 decision makers and able to commit time to implement the tailored solution within 30 days. A variety of AI and Digital tools will be suggested to businesses based on their needs, objectives and budget.

Apply by 20th January 2026 and one of our team members will contact you to discuss challenges and assess how SPARK AI can help. A refundable deposit of £100 may be required to confirm your booking and ensure commitment. Cancellations will be accepted up to 7 days before the workshop starts.

Diagnose, design, and de‑risk your AI opportunities in sales & marketing.

What we’ll cover:

• Challenge Diagnostic: Map your top 3 sales/marketing blockers (e.g., lead quality, CAC, conversion drop‑offs, churn, attribution).
• Data & Tools Audit: Assess CRM/marketing automation readiness (data quality, integrations, compliance).
• AI Use‑Case Design: Prioritise high‑impact use cases (quick wins vs. strategic bets).
• Experiment Plans: Define 2–3 pilots with KPIs, guardrails, timelines, and ownership.

Workshop Outcomes (you’ll leave with):

• A clear AI roadmap focused on sales & marketing outcomes
• A pilot backlog with defined success metrics (e.g., MQL→SQL conversion, pipeline velocity, retention uplift)
• A stack recommendation (tools, integrations, and governance)
• Personalised prompts/playbooks for your team (copy, campaigns, sales motions, reporting)

Selected companies receive 1 day of 1:1 guidance to deploy the tools and deliver measurable results—within 30 days.

What we’ll do together:

• Set up and integrate selected AI tools
• Build dashboards and automated workflows
• Run A/B tests and iterate weekly
• Track impact against KPIs (e.g., cost per lead, conversion rate, LTV, time‑to‑close)

• Lead quality & volume: Too many unqualified leads; rising CPL
• Pipeline conversion drop‑offs: Stalled deals or slow cycle times
• Attribution & ROI clarity: Difficulty proving what’s working
• Content velocity & consistency: Slow, ad‑hoc campaign production
• Personalisation at scale: One‑size‑fits‑all messaging underperforming
• Customer retention & upsell: Churn risk and missed expansion opportunities
• Pricing & forecasting: Guesswork instead of data‑driven decisions
• Team bandwidth: Limited time to test and adopt new tools

• Practical insights into AI applications that move core metrics (CPL, CAC, CVR, LTV, churn)
• A clear, prioritised roadmap to integrate AI into your sales & marketing operations
• Expert support to design, pilot, and validate your AI solution
• Reusable assets: prompts, templates, dashboards, and QA checklists
• Access to a network of innovators, mentors, and peer learning

Know what’s Happening Next — before everyone else does.

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Host or Publisher MediaCity Immersive Technologies Innovation Hub