Marketing Your Business with AI: Strategies for Lasting Impact (In Person)

About this workshop:

Are you struggling to create a marketing strategy that truly connects with your audience?
Do you find yourself facing roadblocks that prevent you from building brand loyalty and driving consistent revenue growth? In today’s fast-paced, AI-driven market, entrepreneurs need more than just a great product - they need a strategy that uses AI to build lasting relationships with customers, delivering personalized experiences at scale.

Invest Ottawa is excited to host Lubna Forzley, Founder and CEO of Stories, for an exclusive deep dive into AI-powered marketing strategies. Drawing from her experience with Coca-Cola - an iconic global brand - Lubna will guide you through the critical elements of developing a 360-degree marketing plan.

Discover how AI can amplify your storytelling, streamline your content strategy, and personalize customer experiences, transforming your brand's presence and driving sustainable growth.

Key Takeaways:

• Learn from Coca-Cola's Success: Gain insights from Lubna Forzley, Founder of Stories and Coca-Cola alum, as she unpacks the strategies behind building a brand that resonates globally.
• Harness AI for Smarter Marketing: Explore how AI tools can supercharge your content creation, customer segmentation, and real-time data analysis.
• Build a 360-Degree Marketing Plan: Leave with an actionable roadmap - integrating AI and traditional strategies - to elevate your brand’s influence and grow your business.

About the speaker:

Lubna is the Founder and CEO of Stories, a coaching and mental health platform that was proudly recognized as the Most Innovative Mental Health Tech for 2023 by Mentl. With a unique career spanning marketing and coaching, she combines her expertise to grow organizations, while growing their leaders.

A passionate advocate for growth and transformation, Lubna is an ICF-accredited (PCC) coach and a certified practitioner in Dr. Gabor Maté’s Compassionate Inquiry Program. She has worked with royalty and leaders from Fortune 500 companies—including Coca-Cola, Google, American Express, BP, Bayer, and Square, BASF, US Department of Airforce, Federal Aviation Administration and CVC Health Corporation

With over 20 years of leadership and consulting experience, Lubna has held regional executive positions at Coca-Cola, the United Nations Development Programme (UNDP), and BNP Paribas, as well as advising startups across various industries, including e-commerce, FMCG, banking, and human development. As a Coca-Cola alumna, she spent years building the iconic brand and driving impactful initiatives.

Speaking and Thought Leadership:

Lubna is a globally recognized speaker, having delivered hundreds of talks worldwide, including two TEDx talks. She has engaged with organizations like Johnson & Johnson, Nasdaq Entrepreneurial Center, Endeavor, Invest Ottawa, and TiE, among others. She has hosted global conferences and roundtables featuring luminaries such as Sophie Grégoire Trudeau, Dr. Gabor Maté, and over 40 household names. Additionally, she has shared stages with notable figures like Steve Wozniak, co-founder of Apple.

Published Work and Media Features:

Lubna is the author of Enhancing Business Community Relations, published by the United Nations Development Programme, and is currently working on her next book, Crack It, which delves into the power of transformation. Her insights have been featured in major outlets, including Associated Press, Fast Company, and Entrepreneur Magazine, as well as in the book Something to Believe In: Creating Trust and Hope in Organizations.

Advocacy and Personal Life:

As a board member for griefstories.org, Lubna continues her mission to foster meaningful change. A tireless advocate for women in leadership, she is also a proud mother of three, balancing her professional and personal life with grace.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Invest Ottawa Education Centre