Go-To-Market Blueprint: Hands-On 1 Day Workshop in Ottawa
Schedule
Sat, 06 Dec, 2025 at 09:00 am to Sun, 14 Jun, 2026 at 05:00 pm
UTC-05:00Location
Regus ON, Ottawa - Albert & Metcalfe | Ottawa, ON
About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This dynamic Go-To-Market Strategy course empowers you to confidently launch products or services by aligning cross-functional teams and developing a compelling market approach. You will explore proven frameworks, learn how to define customer segments, and build end-to-end GTM plans that accelerate business growth. With interactive tools, case studies, and real-world examples, this course offers immediate practical value for product and marketing professionals looking to drive successful launches.
Learning Objectives
By the end of this course, you will:
- Understand core GTM frameworks and tools for product success
- Identify target markets and define compelling value propositions
- Develop pricing strategies that align with customer needs
- Coordinate sales, marketing, and product for unified execution
- Plan, launch, and evaluate GTM strategies using measurable KPIs
Target Audience
- Product managers
- Marketing professionals
- Sales leaders
- Business development managers
- Startup founders and entrepreneurs
Why is it right fit for you:
Launching a product or service without a clear strategy can cost valuable time and money. This course helps you avoid those pitfalls by equipping you with structured methods and insights used by successful global companies. With our expert trainers, you gain actionable tools to map your customer journey, align internal teams, and optimize your launch for maximum impact. Whether you're planning your first launch or refining an existing GTM approach, this program ensures you're positioned to win in competitive markets.
©2025 Catils. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Does your organization need a customized Go-To-Market strategy workshop?
We offer tailored in-house training programs designed to address your specific product, audience, or market challenges. Whether you're launching a new product line or training cross-functional teams, we adapt the course to your context, ensuring practical relevance and measurable outcomes.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Go-To-Market Strategy
Info: • What is a GTM strategy and why it matters
• Core elements of a successful GTM plan
• Key stakeholders and cross-functional coordination
• Activity
Module 2: Understanding the Target Market
Info: • Customer segmentation and profiling
• Market research tools and techniques
• Identifying customer pain points and jobs to be done
• Case study
Module 3: Crafting Unique Value Proposition
Info: • Defining product positioning
• Differentiation and messaging frameworks
• Building a clear elevator pitch
• Role-play
Module 4: Product and Pricing Strategy
Info: • Product-market fit strategies
• Designing pricing models for impact and profit
• Analyzing competitive pricing scenarios
• Group activity
Module 5: Sales Enablement & Channel Strategy
Info: • Direct vs indirect sales channels
• Aligning sales messaging with GTM
• Overcoming sales objections
• Scenario planning
Module 6: Marketing and Demand Generation
Info: • Awareness, engagement, and conversion strategies
• Content and digital campaign planning
• Launch playbooks for marketing teams
• Activity
Module 7: Operational Readiness
Info: • Internal training and alignment
• Governance and launch planning
• Managing logistics and supply chain needs
• Team activity
Module 8: Measuring Success & KPIs
Info: • Setting clear business objectives
• Common GTM metrics and dashboards
• Post-launch evaluation and scaling
• Exercise
Module 9: Real-World Application & Case Studies
Info: • Learning from successful and failed launches
• Applying GTM frameworks to your own product
• Tools for continuous improvement
• Case study
Where is it happening?
Regus ON, Ottawa - Albert & Metcalfe, 116 Albert Street Suite 200 & 300, Ottawa, CanadaEvent Location & Nearby Stays:
CAD 560.19 to CAD 724.76
