Go-To-Market Blueprint: Hands-On 1 Day Workshop in Ottawa

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

This dynamic Go-To-Market Strategy course empowers you to confidently launch products or services by aligning cross-functional teams and developing a compelling market approach. You will explore proven frameworks, learn how to define customer segments, and build end-to-end GTM plans that accelerate business growth. With interactive tools, case studies, and real-world examples, this course offers immediate practical value for product and marketing professionals looking to drive successful launches.

Learning Objectives

By the end of this course, you will:

• Understand core GTM frameworks and tools for product success
• Identify target markets and define compelling value propositions
• Develop pricing strategies that align with customer needs
• Coordinate sales, marketing, and product for unified execution
• Plan, launch, and evaluate GTM strategies using measurable KPIs

Target Audience

• Product managers
• Marketing professionals
• Sales leaders
• Business development managers
• Startup founders and entrepreneurs

Why is it right fit for you:

Launching a product or service without a clear strategy can cost valuable time and money. This course helps you avoid those pitfalls by equipping you with structured methods and insights used by successful global companies. With our expert trainers, you gain actionable tools to map your customer journey, align internal teams, and optimize your launch for maximum impact. Whether you're planning your first launch or refining an existing GTM approach, this program ensures you're positioned to win in competitive markets.

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Does your organization need a customized Go-To-Market strategy workshop?

We offer tailored in-house training programs designed to address your specific product, audience, or market challenges. Whether you're launching a new product line or training cross-functional teams, we adapt the course to your context, ensuring practical relevance and measurable outcomes.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Info: • What is a GTM strategy and why it matters
• Core elements of a successful GTM plan
• Key stakeholders and cross-functional coordination
• Activity

Info: • Customer segmentation and profiling
• Market research tools and techniques
• Identifying customer pain points and jobs to be done
• Case study

Info: • Defining product positioning
• Differentiation and messaging frameworks
• Building a clear elevator pitch
• Role-play

Info: • Product-market fit strategies
• Designing pricing models for impact and profit
• Analyzing competitive pricing scenarios
• Group activity

Info: • Direct vs indirect sales channels
• Aligning sales messaging with GTM
• Overcoming sales objections
• Scenario planning

Info: • Awareness, engagement, and conversion strategies
• Content and digital campaign planning
• Launch playbooks for marketing teams
• Activity

Info: • Internal training and alignment
• Governance and launch planning
• Managing logistics and supply chain needs
• Team activity

Info: • Setting clear business objectives
• Common GTM metrics and dashboards
• Post-launch evaluation and scaling
• Exercise

Info: • Learning from successful and failed launches
• Applying GTM frameworks to your own product
• Tools for continuous improvement
• Case study

Know what’s Happening Next — before everyone else does.

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