Marketing Workshop - Paying for Marketing You Can't Judge?

How do you actually know if your marketing is working? A short, plain English workshop for Canberra small businesses.
About this Event

A friendly, no fluff marketing workshop for Canberra founders and small businesses. What's working, what's not, and why.

You're probably already doing some marketing, or at least thinking about starting. Either way, this whole workshop is built around one question. How do you actually know if it's working?

Not whether it feels like it's working. Whether you actually know.

Free content won't answer that for you. Neither will asking AI. It'll hand you a plan in ten seconds, but it can't tell you if that plan suits your business, your budget or your customers. That's the part nobody really talks about. And to be clear, we're not here to replace AI or pretend it doesn't exist. We're here to help you judge what it gives you and use it well.

This is a marketing workshop for small businesses in Canberra who want plain answers instead of more noise. Two and a half hours, one room, real conversation.

Here's roughly how the time breaks down.

1. What's actually working right now. The current marketing landscape without the jargon, and how to tell if what you're doing makes sense for your business.
2. Picking the right channel for your business. Not every channel suits every business. We'll help you work out what actually fits, so you're not spreading yourself thin across five things instead of doing one properly.
3. Where to actually start. If marketing still feels like a fog, we'll help you pick one channel and one next step. Properly, not another plan that never leaves the notebook.
4. Is it working? A live look. Bring your numbers if you've got them. We'll walk through what a good metric looks like versus a red flag, in the room, together.
5. No pitch at the end. No hard sell, no pressure. If it turns into a conversation afterwards, that's entirely up to you. It's not part of the plan.

Seats are limited so it stays a real room.

Welcome

🕑: 10:00 AM - 10:15 AM
Welcome & framing

Info: Quick intros, why this room exists, and the one question the whole workshop is built around: how do you actually know if your marketing is working?

Honest Audit

Info: For anyone running their own marketing — how to tell the difference between something that's genuinely working, something that just feels like effort, and something that's quietly wasting your money. Plus a live activity to score your own current approach against a few honest criteria.

Picking the right channel for your business

Info: Not every channel suits every business. We break down what actually fits your type of business, your budget, and your customer — and how to stop spreading yourself thin across five things instead of doing one properly.

Where to actually start ?

Info: For anyone still in the fog. We cut through the jargon and help you pick one channel and one next step — properly, not another plan that never leaves the notebook.

Is it working? A live look

Info: Bring your numbers if you've got them. We'll walk through what a good metric looks like versus a red flag, right there in the room.

Wrap & takeaways

Info: A pack to take home, and time for any last questions.