Marketing with Purpose: Know Your Customer

Before you spend more time or money promoting your business, it helps to get clear on who you are actually trying to reach.

Join Startup Junkie and the Arkansas APEX Accelerator for a hands-on marketing workshop, led by Startup Junkie Director of Marketing, Harrison Kitson, designed to help small business owners better understand their customers, sharpen their messaging, and make smarter marketing decisions.

This session will focus on customer discovery, ideal customer profiles, customer pain points, and practical low-budget marketing strategies. Attendees will learn how to ask better questions, identify what their customers actually care about, and turn those insights into stronger messaging for both local growth and government contracting opportunities.

Attendees will learn how to:

• Identify who their best customers are
• Ask better customer discovery questions
• Understand customer needs, frustrations, and buying triggers
• Turn customer pain points into stronger marketing messages
• Focus their marketing on the right audience instead of trying to reach “everyone”
• Use customer insights to support commercial growth and government contracting efforts

There is no charge to attend. Arkansas APEX Accelerator services are provided at no cost to Arkansas businesses.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Startup Junkie