Marketing: What Changed in 2025 and How to Prepare for 2026

Marketing didn’t just change in 2025, it shifted underneath us.

AI moved from assistant to decision-maker. Search became conversational. Content volumes exploded while attention shrank. Many businesses are now doing more marketing than ever, with less certainty that it’s working.

This strategic, no-hype workshop is for business owners, founders, and senior leaders who want to understand what actually changed in 2025, and how to prepare their marketing for 2026 with clarity and confidence.

Led by Dan Buckley from Ocean View Marketing, the session will explore:

• How AI is genuinely reshaping marketing (and where it’s misunderstood)
• The hidden risks of AI tools most businesses don’t see until it’s too late
• Why traditional SEO is breaking down - and how discovery through AI and LLMs is changing visibility
• What makes a business visible, credible, and recommendable in an AI-led world
• How to build a marketing strategy that works for both humans and machines

This is not a tool demo or a trend talk. It’s a strategic reset.

You’ll leave with:

• A clear picture of the post-2025 marketing landscape
• Practical guidance on what to focus on, and what to stop doing
• A framework for using AI without losing differentiation or trust
• A sharper understanding of how visible your business really is today

If you’re responsible for growth, reputation, or demand, and don’t want to be left reacting while others experiment, this session will help you move forward deliberately.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Barclays Eagle Lab - Bournemouth