Marketing Strategies Workshop

Customer Insights – Navigating Customer Personas and Marketing Strategies 

Enhance your business planning by identifying your ideal customer and related marketing strategies. Walk away with a high-level marketing plan based on a unique customer persona catered to your business.  

This workshop will help you pinpoint your unique target audience, understand their needs, and develop effective plans to reach them.  

What to expect:  

• Engage in self-reflection, group discussion, and coaching to identify customers, your target market, and unique positioning strategies.  
• Participate in facilitated table talks and large group discussions to learn from your peers in the industry. 
• Use our unique customer journey map templates and placemat marketing planners. 
• Leave with a documented customer journey map and high-level marketing plan, unique to your business.  

Special Bonus: Get a complimentary business planning worksheet with each workshop to help you stay on track and achieve your 2025 goals!

Samantha Christenson 

Samantha is an experienced group facilitator with a passion for helping small businesses thrive. With seven years of experience in facilitating both small and large groups, Samantha brings a wealth of knowledge and expertise to every session. Samantha holds an MBA in Executive Management from Royal Roads University, with a specialization in management consulting. She loves to employ unique, structured facilitation techniques that engage participants in meaningful group discussions and foster peer learning, and empowering entrepreneurs to achieve their business goals. 

Book the Blueprint & Goal Setting Workshop with our other events for maximum business planning value and savings:  

Initial Meetup and Learning Event: Connect with fellow artists and business owners, learn from industry experts, share experiences, and ignite collaborations. January 23rd, 4-6:30pm. $25

More info at pacificartsmarket.ca

Workshop 1: Business Blueprint & Goal Setting: Dive into the fundamentals of business planning and goal setting and walk away with a documented blueprint of your 2025 business plan.  $75

15% off when all 3 are booked together

Host or Publisher Pacific Arts Market