Marketing Secrets: Clarifying Your Message

When it comes to talking about their businesses, many people are so close to their products or services they don't know where to start. The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they'll look past you for somebody who can say it clearly.

In this presentation, Amy Kendall, CEO of Hello Story, will show you how the StoryBrand Marketing Framework can help you clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your marketing starts working for you, your team members are converted into a sales force, and your customers speak a viral message that spreads. Companies that clarify their messaging win in the marketplace.

About Amy: Amy Kendall is fascinated by the art and science of telling a good story and finding the right words to connect businesses with their customers. She is the founder and managing editor of Hello Story, an agency of experienced marketing writers, where she has helped hundreds of organizations draw in their audience and convert them to excited customers. As a StoryBrand Certified Guide, she specializes in helping companies establish a clear, overarching message and then implement that message across their websites, email campaigns, and other marketing content to increase sales and grow the business.

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