Marketing Plan Workshop

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are launching a new business, need to increase awareness, achieve sales goals, or diversify your target audience, the marketing plan is your roadmap to achieve your desired business goals.

In this workshop series Certified Business Advisor and Professional Certified Marketer Tonya Wilson will walk you step by step through the process of writing your business marketing plan. For this February session we are proud to be partnering with the Columbus Metropolitan Library who will provide invaluable instruction on marketing research and how to use the many free resources available to you at the library.

Attendees of this series will meet for two hours, once a week, for four consecutive weeks: Tuesdays; Oct. 1, Oct. 8, Oct. 15, and Oct. 22, from 6:00 PM to 8:00 PM.

The Marketing Plan Workshop series will cover :

• Company Brand Identity
• Market Research: Target Audience and Competition
• Marketing Goals
• Strategy and Tactics

Actions assignments will be assigned each week to ensure you will have a completed marketing plan at the conclusion of the workshop.

For attendees who are interested, one-on-one client meetings will be set with Tonya Wilson after the conclusion of the workshop at 1 month, 3 months and 6 months to review marketing plan implementation results.

Host or Publisher Ohio Small Business Development Center