Marketing Momentum Lab AI Edition — Part II

Marketing has changed. Your strategy should too.

Creating more content won’t solve an unclear marketing strategy. And a strong strategy needs content that reaches the right people.

Marketing Momentum Lab: AI Edition Part II brings both together in a free, two-hour workshop for founders and entrepreneurs. Learn how to use AI to sharpen your marketing strategy, then translate your customer knowledge and business expertise into content designed to be discovered.

Hour 01: Agentic Marketing
Moniesha Shorter | Founder, ADVSR Growth Accelerator

Build the strategy before you build the content. Explore how AI can support strategic thinking, clarify your offer, and strengthen the messaging that guides your marketing.

Hour 02: From Social Media to Interest Media
Rhett Butler | Founder, Brand Power Institute

Understand the shift from content built around followers to content built around audience interests. Learn how to turn what you know about your customers and business into relevant, discoverable content.

What you’ll work on

• Clarifying who you’re trying to reach and what matters to them.
• Connecting your offer, messaging, and content.
• Using AI with purpose throughout your marketing process.
• Developing a short-form video script grounded in your expertise and voice.

Who should attend?

Prince George's County-based founders, entrepreneurs, and small business owners who want a clearer marketing direction and a more intentional approach to content creation.

Choose the date that works for you:

• November 5, 2026
• November 12, 2026
• November 19, 2026

Time: 6:30–8:30 PM ET
Location: Venture X College Park
Admission: FREE

Each date offers the same complete workshop. Register for one session.

Offered through the Level Up program, powered by FSC First, with sessions led by Moniesha Shorter and Rhett Butler.

Reserve your spot and bring your business’s next marketing challenge to the table.