Marketing Made Sweet 2025: Digital Marketing That Actually Works

Join 150+ growth-minded executives, founders and marketing leaders for a one-day, high-energy conference that proves marketing still works, when humans and machines collaborate. Expect no-BS case studies, candid conversations and actionable ideas you can implement the very next day.

Most events talk about AI. Marketing Made Sweet 2025 shows you exactly how leading brands blend HI (Human Intelligence) and AI to drive measurable growth. Walk away with new ideas, prompts and tech stacks that move the revenue needle.

• Story-driven keynotes, cinematic visuals and live demos.
• Catered gourmet taco lunch (because rubber chicken lunches are dead).
• Marketing + sales case studies from industry experts.
• Swag so sweet you’ll post it before you leave the venue.

CMOs • Marketing & Growth Directors • Founders/CEOs • RevOps & Demand Gen leaders • Agency owners • Anyone tasked with turning budget into real-world results.

Who’s sponsoring this shindig?

We never thought you'd ask! This event is sponsored by: Campaign Monitor, The Oakville Chamber, Proposify and Rhéo Thompson Candies!

Info: AI is no longer an experiment; it’s augmenting the most effective marketing strategies of today. But with every new tool and headline, leaders are left asking: what will actually deliver results in 2026?

In this keynote, Darrell Keezer, CEO of Candybox, will cut through the noise and focus on the practical business impact of AI in marketing. From reducing customer acquisition costs to scaling personalization and unlocking efficiencies across creative, media, and analytics, Darrell will show how companies can use AI not just to keep pace, but to outpace competitors.

You’ll learn:

-> Where AI is already creating measurable ROI for marketing teams.
-> The tools and strategies worth investing in (and which ones to ignore).
-> How to prepare your marketing team and organization for the seismic shifts ahead.
-> A pragmatic framework for increasing marketing impact without ballooning budgets.

This session is for growth-minded leaders who want clarity, not hype.

Info: Did you know that creativity is the biggest ROI variable in your campaigns? Companies seeing the greatest results are not the ones replacing people; they’re the ones unlocking the human advantage.

In this keynote, Mahfuz Chowdhury will showcase three powerful case studies where raw human talent transformed good ideas into extraordinary business outcomes. While AI is reshaping how campaigns are built, optimized, and delivered, these examples prove that people remain the ultimate differentiator in a technology-driven marketplace.

Through real-world stories, Mahfuz will demonstrate how:
-> Creativity fuelled a brand breakthrough when human storytelling cut through the noise and connected with audiences in a way no machine could replicate.
-> Critical Thinking turned AI-generated insights into strategic pivots that unlocked new growth opportunities and prevented costly missteps.

Info: If marketing’s job ends when a lead converts, you’re leaving revenue on the table. The proposal stage is where positioning, messaging, and brand trust are truly put to the test, yet most marketers are nowhere to be found.
In this talk, Kyle Racki, CEO of Proposify, challenges the traditional handoff between marketing and sales. He’ll show how modern teams are redefining “full-funnel marketing” to include proposals and how this shift leads to stronger brand integrity, faster sales cycles, and higher close rates. Expect practical insights, hard-won lessons, and examples from over a million real-world proposals.

Info: Search behaviour has changed; and Reddit is at the centre of it. Today, millions of people add “Reddit” to their Google queries, seeking authentic perspectives and real experiences over polished ads. At the same time, AI bots are pulling from Reddit conversations to fuel their responses, shaping how information is consumed and how decisions are made.

In this keynote, we’ll unpack why Reddit has become a trusted layer in the search and AI ecosystem, and what that means for brands trying to connect with modern consumers.

Info: Exciting session to be announce in October!

Host or Publisher Candybox Marketing