Marketing For Manufacturers: Storytelling That Makes Customers Buy

Does good storytelling really increase sales?

We’ve seen it time and time again, and we’ll show you why it always works.

Join us for a Lunch & Learn where we delve into the psychology of story and discover how this ancient human strategy can amplify marketing efforts in any industry, including simple to complex manufacturing.

In today's competitive landscape, simply stating your product and service features isn't enough. Customers crave connection and meaning. This workshop will equip you with the knowledge and tools to:

• Understand the fundamental principles of storytelling and how it’s a form of “mind control.”
• Learn how to craft compelling narratives that resonate with your target audience.
• Discover how to effectively communicate your brand's unique value proposition through storytelling.
• Gain practical insights on implementing storytelling across various marketing channels, including email, website content, social media, and video.

During this interactive session, we will:

• Explore the key elements of a compelling story: character, conflict, and resolution.
• Discuss how to identify and articulate your customer's "hero's journey."
• Participate in a quick, hands-on exercise to begin crafting your company’s marketing story.

Walk away with actionable strategies and a newfound understanding of how storytelling can elevate your marketing and drive significant business growth.

This Tech Week event is great for:

• Marketing and sales professionals in the manufacturing industry
• Business owners and executives looking to enhance their marketing effectiveness
• Anyone interested in leveraging the power of storytelling to connect with customers

Don't miss this opportunity to unlock the potential of storytelling for your manufacturing business.

January 29, 2025 | 11:30 AM to 1 PM

Foley & Lardner: 95 S State St Suite 2500, Salt Lake City, UT 84111

Lunch will be provided!

Hosted by:

Chad Jardine: Fractional CMO with over two decades of marketing leadership experience. Passionate about helping businesses achieve growth through effective marketing strategies.

Catherine Bennett: Managing Director of Marketing at iMpact Utah, a leading manufacturing consulting firm. Experienced marketing leader and host of the "Making Utah" podcast.

Host or Publisher iMpact Utah