Marketing for Manufacturers

Presented by the Texas Manufacturing Assistance Center.
In an increasingly competitive marketplace, manufacturers must take a strategic approach to marketing to attract new customers, retain existing ones, and differentiate their capabilities. This workshop is designed to help manufacturing professionals understand and apply effective marketing strategies tailored to the unique needs of industrial and B2B organizations.

Participants will explore core marketing fundamentals, including brand development, value proposition clarity, and customer-focused messaging. The workshop also introduces practical digital marketing concepts that support customer acquisition and long-term engagement.

Through real-world examples and guided discussion, attendees will gain insight into how manufacturers can build credibility, strengthen customer relationships, and compete more effectively without unnecessary complexity or expense.

Manufacturers will benefit from sending individuals or teams responsible for sales, marketing, and customer engagement. Participants will leave with a clearer understanding of how to develop a consistent brand, leverage digital marketing tools, and implement customer acquisition and retention strategies that support sustainable growth.

Know what’s Happening Next — before everyone else does.

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Host or Publisher America's SBDC at WTAMU