Marketing Essentials: Build Your Pitch, Define Your Personas
Schedule
Tue Jul 14 2026 at 01:00 pm to 03:00 pm
UTC+01:00Location
Junction 3 Library | Bristol, EN
About this Event
Marketing covers an expansive and multi-faceted range of skills and disciplines often requiring specialist knowledge and training. However, at its core it is about selling your product or service to your customers. And from a start-up business perspective you need to be able to identify and explain quickly what it is you do and understand who your customers are.
This workshop is a practical hands-on session, not a lecture on principles, that will help you get to grips with these key ideas and leave you with a start on these for your business. We will cover:
- What is marketing, when do I need to do what?
- Creating an elevator pitch for your business to convey a clear understanding of what you are offering.
- Develop a better understanding of your customers, why this is important and how to do it.
- Why use buying personas? It allows you to better understand your customers priorities not your own.
About your trainer - Elizabeth Blake
Elizabeth Blake is the Managing Director of Apple Orchard Marketing. She has worked in sales and marketing roles with increasing seniority over the last 30 years. She has worked for companies from multinationals to start ups.
At university, she trained as a podiatrist. While enjoying the healthcare environment, she didn't feel she was making enough of a difference, so moved into a sales role in pharmaceuticals. She realised she loved having involvement in healthcare but in a commercial capacity. Elizabeth then moved into orthopaedics and quickly into marketing. She has held roles including a marketing function ever since. These have been for large established companies launching new divisions and products and also start up companies as the first commercial hire so there was no brand, no marketing plan, and no sales presentation!
So, Elizabeth knows what it's like to be in a start up company with a great idea for a product or service, maybe you have even got some sales, but you don't have any idea where marketing fits. Apple Orchard Marketing is here to help.
Workshops are free for all aspiring entrepreneurs, start ups, and small businesses in the West of England Combined Authority region. All events are funded by the West of England Mayoral Combined Authority through the UKSPF.
FAQs
Will there be refreshments?
Tea and instant coffee will be provided in the meeting room.
What is your refund policy?
BIPC Bristol events are free, but places are limited and events can be oversubscribed. If you no longer wish to attend the session, when possible please give two working days’ notice by email or cancel on Eventbrite.
Can I attend if I am not a member of the library?
Any Bristol-based business or person with a business idea is welcome, but we always recommend joining the library as it is free and makes our business databases, books, and e-books easy for you to access.
What are the parking and accessibility provisions at Junction 3 Library?
Please see the Bristol Libraries Website for information about visiting the library.
How can I find out about BIPC Bristol news and upcoming events?
Follow us on Eventbrite and also on LinkedIn and Instagram. For more information on BIPC Bristol see our web page: https://www.bristol.gov.uk/BIPC
Where is it happening?
Junction 3 Library, Baptist Mills Court, Bristol, United KingdomEvent Location & Nearby Stays:
GBP 0.00
