Marketing & Branding Strategy Foundations: Small Businesses (Beauty Based)

In this 1.5-hour online lecture, " Marketing & Branding Strategy Foundations: Small Businesses (Beauty Based)," I’ll be sharing the core strategies that large publicly traded companies and non-profits use to captivate their audiences, drive growth, and increase revenue. But here’s the best part: I’ll show you how to scale these strategies down to fit any small business, so you can start making a difference right away.

What You’ll Learn:

• What strategic marketing communications really means and why it matters for your business.
• Proven methods from big brands and non-profits that you can adapt to your own brand’s needs.
• How to identify your target audience and craft messages that resonate with them.
• How to create a Unique Selling Proposition (USP) that sets your brand apart.
• Tips on leveraging content marketing and Search Engine Optimization (SEO) to boost your online presence.
• How to build advertising campaigns that convert into revenue on social media using digital advertising.

Host or Publisher Glasgow Place