Marketer's Table: Nonprofit Marketing

Marketing in the nonprofit sector presents unique challenges and offers meaningful opportunities. From limited budgets to high expectations, nonprofits must be resourceful, authentic and strategic. Whether you work for a nonprofit, support one or are interested in cause-driven marketing, this Marketer’s Table will explore how to maximize impact, engage donors and supporters meaningfully, and sustain momentum over time.

What to expect

• Stories and lessons about what has worked and what has not
• Discussion of tools, tactics and creative approaches tailored to nonprofit constraints
• Ideas for balancing mission-driven messaging with organizational goals
• Collaboration where attendees share their challenges and exchange feedback

Who should attend

• Nonprofit staff responsible for communications, development or outreach
• Marketing and communications professionals interested in mission-driven work
• Professionals, volunteers, board members or consultants who partner with nonprofits
• Anyone looking to strengthen their effectiveness in marketing with purpose

Why you will leave inspired
Attendees will gain strategies they can apply immediately, new perspectives on nonprofit storytelling and audience engagement, and connections with peers who are working toward similar goals.

You should attend if you want to

• Stretch your marketing dollars further
• Create messaging that resonates and motivates action
• Build stronger relationships with supporters and donors
• Learn from the shared knowledge of local nonprofit marketers

What is expected from attendees
This session is built around open discussion rather than a formal presentation. Attendees are encouraged to share their own insights, challenges and experiences in nonprofit marketing. By contributing your perspective, you will help create a collaborative exchange where everyone can learn from one another and walk away with new ideas to apply in their own work.

Host or Publisher AMA of Central Pennsylvania